Baking & Snack - June 2024 - 34
setting the BAR HIGH
Economic pressures and health concerns impact snack bar sales.
by Michelle Smith
Bars maintain
a healthy halo
although they often
contain indulgent
ingredients.
©happy_lark-stock.adobe.com
L
Looking at the sales of granola, breakfast and snack bars
since 2019, it's been a bit of a mixed bag. While dollar
sales have been up every year except 2020 - when
consumers spent most of the year stuck at home - unit
sales have dipped every year except 2021, according to
Circana. But bars are still a popular staple for many, with
consumers gobbling up $8 billion of them in 2023.
" Bars have had a little bit of a struggle. It started a few
years back when we were in COVID and the need for
on-the-go waned, " said Sally Lyons Wyatt, global executive
vice president and chief advisor consumer goods
and foodservice insights, Circana. " Now we're back in
the need for on-the-go and convenience. But during the
course of the last four years, we've seen more on-thego
options that include functional benefits. That's just
opened up the universe. "
The category is expected to continue expanding into
the future, with sales projected to reach $10.7 billion
by 2028, according to Mintel. In addition to a broader
range of portable options for consumers, snack prices
are 30% higher than they were five years ago, Lyons
Wyatt said, and many are finding ways to meet nutri34
Baking & Snack June 2024 / www.bakingbusiness.com
tional needs with cheaper versions or alternatives to
their favorite snacks.
" Bars are definitely important to consumers, but we
haven't seen the units rebound, " she said.
A focus on health
Bars are a source of healthy snacking but are also seen
as a convenient and sometimes indulgent treat for busy
households.
" Bars are seeing a bit of a split in two directions: ultraindulgence
and nature-forward minimalism, " said Adriana
Chychula, analyst, food, drink and nutrition, Mintel. " Bars'
outlook is positive, based on consumers' hectic lifestyles
and need for quick solutions that hold them over. "
She went on to define better-for-you (BFY) bars in
two ways: as products that prioritize nutrient panels and
those that prioritize natural, whole ingredients.
" When it comes to protein, anything that is filling
and can prevent less-healthy bingeing can be viewed
as a 'better' option, and protein plays a big role in this, "
Chychula said. " Consumers also generally associate it
with health and seek it out when making more health
http://www.bakingbusiness.com
Baking & Snack - June 2024
Table of Contents for the Digital Edition of Baking & Snack - June 2024
Baking & Snack - June 2024 - Intro
Baking & Snack - June 2024 - 1
Baking & Snack - June 2024 - 2
Baking & Snack - June 2024 - 3
Baking & Snack - June 2024 - 4
Baking & Snack - June 2024 - 5
Baking & Snack - June 2024 - 6
Baking & Snack - June 2024 - 7
Baking & Snack - June 2024 - 8
Baking & Snack - June 2024 - 9
Baking & Snack - June 2024 - 10
Baking & Snack - June 2024 - 11
Baking & Snack - June 2024 - 12
Baking & Snack - June 2024 - 13
Baking & Snack - June 2024 - 14
Baking & Snack - June 2024 - 15
Baking & Snack - June 2024 - 16
Baking & Snack - June 2024 - 17
Baking & Snack - June 2024 - 18
Baking & Snack - June 2024 - 19
Baking & Snack - June 2024 - 20
Baking & Snack - June 2024 - 21
Baking & Snack - June 2024 - 22
Baking & Snack - June 2024 - 23
Baking & Snack - June 2024 - 24
Baking & Snack - June 2024 - 25
Baking & Snack - June 2024 - 26
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Baking & Snack - June 2024 - 28
Baking & Snack - June 2024 - 29
Baking & Snack - June 2024 - 30
Baking & Snack - June 2024 - 31
Baking & Snack - June 2024 - 32
Baking & Snack - June 2024 - 33
Baking & Snack - June 2024 - 34
Baking & Snack - June 2024 - 35
Baking & Snack - June 2024 - 36
Baking & Snack - June 2024 - 37
Baking & Snack - June 2024 - 38
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Baking & Snack - June 2024 - 43
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Baking & Snack - June 2024 - 49
Baking & Snack - June 2024 - 50
Baking & Snack - June 2024 - 51
Baking & Snack - June 2024 - 52
Baking & Snack - June 2024 - 53
Baking & Snack - June 2024 - 54
Baking & Snack - June 2024 - 55
Baking & Snack - June 2024 - 56
Baking & Snack - June 2024 - 57
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