Baking & Snack - September 2024 - 130

INDUSTRY SPOTLIGHT
Pringles launches a new snacking experience - its first-ever puffed snack in a bag.
Pringles Mingles
come in three
flavors: Cheddar &
Sour Cream, Sharp
White Cheddar
& Ranch, and Dill
Pickle & Ranch.
Kellanova
P
Pringles is bringing a new snack to the market by thinking
outside the can and offering its first-ever puffed
snack, Pringles Mingles. The bagged snack is crispy on
the outside and light and airy on the inside with each
bite-size puff creating a flavorful twist, combining two
Pringles flavors in each package.
" Our iconic Pringles can is part of our identity - and
it's not going anywhere - but we're always looking for
new ways to innovate and satisfy our fans' latest cravings, "
said Mauricio Jenkins, US marketing lead for
Pringles, a snack brand of Kellanova, Chicago. " This
puffy, airy snack not only gives fans a new way to experience
Pringles, but its easy-to-share packaging creates a
new way to enjoy their favorite snack with friends and
family, whether munching at home for movie night, at a
party or on-the-go. "
Parting from the traditional oval crisps stacked vertically
in a can, Pringles Mingles is the brand's first bagged
snack in more than 15 years. No more squeezing hands
to reach the bottom of the tube for the last chip.
Kellanova is ramping up innovation by introducing
several products worldwide, Steven Cahillane, chairman,
president and chief executive officer, told analysts
in an Aug. 1 conference call.
" We've returned to full commercial activity, with our
stepped-up innovation reaching shelves in the second
quarter, " Cahillane said. " Delighting consumers is never
more important than it is right now, and we now have
our full plan in the marketplace, which should help us
130 Baking & Snack September 2024 / www.bakingbusiness.com
continue to improve our end market performance in the
second half. "
Just as traditional Pringles stand out from other chips
with their unique packaging and shape, Pringles Mingles
aren't average puffed snacks.
" Pringles Mingles differ from other puffy snack offerings
with a light, yet crispy texture - that doesn't get
stuck in your teeth - and fresh flavor varieties, " said
Nicole Sorensen, senior director, innovation brand marketing,
Kellanova. " Each flavor mingles two mouthwatering
Pringles flavors and creates a melt-in-your-mouth
tasting experience. "
Made into a bowtie shape inspired by the tie worn by
brand mascot Mr. P, Pringles Mingles offer both complementary
as well as contrasting flavors.
The new lineup will be available in three flavors:
Cheddar & Sour Cream, combining hints of buttery
cheddar cheese and notes of sour cream; Sharp White
Cheddar & Ranch, featuring an aged white cheddar
flavor paired with buttermilk ranch and herb; and Dill
Pickle & Ranch, offering a zesty dill pickle flavoring
mixed with buttermilk and herbaceous ranch.
" We look forward to the line hitting shelves
in
October and seeing how fans enjoy this new way to experience
their favorite snack together with friends and
family, " Sorensen said.
The snack will be available in a 5.5-oz bag for $3.99
and a 2-oz bag for $2.19.
- Taryn Parker
http://www.bakingbusiness.com
Baking & Snack - September 2024

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