Baking & Snack - September 2023 - 8

editorial
Realizing the dream
A
At the bakery now known as Bimbo Santa María, a dream
was born, a bakery that would " make truly good, nutritious,
tasty, fresh bread ... to do it in the right way, amid
cleanliness and as perfect as possible, for nurture and
pleasure, reaching every household in Mexico. " That
baking company today is the largest in the world, Grupo
Bimbo SAB de CV, Mexico City, which strives to be a sustainable,
highly productive and deeply humane company,
a goal co-founder and former Chief Executive Officer
Lorenzo Servitje instilled from the start. While the baking
industry is full of dreams that started and crumbled
or those that simply pay lip service to mission statements
and sustainability goals, Grupo Bimbo is not one of them.
This is a dream that was realized, from its executive leadership
owning and walking out the mission to the people
on the frontline making it a reality every day.
The company's annual reports to its shareholders
detail the ambitious goals it has set to make a tangible
positive impact on its consumers, employees,
communities and planet, and show how
Grupo Bimbo is putting its money where its
mouth is. But more importantly, these annual
reports demonstrate how Grupo Bimbo
is actually achieving those targets and making
progress on those set for 2025, 2030 and 2050.
As a quintessential millennial concerned about
climate change, reading through Grupo Bimbo's
Nourishing a Better World plan gives me hope that
this is achievable in a way that does not destroy industry
in the process.
While the annual reports show the quantifiable results
and the path for Grupo Bimbo to live out its mission, it
doesn't compare to the experience of visiting the company's
facilities in Mexico City or talking to its employees.
So many workers I spoke to on and off the record, who
represented both the production room and the corporate
offices, described Grupo Bimbo as the dream job. Its
products were woven into their childhoods and families.
It's a business with a reputation for providing career opportunities
that will always challenge and help you grow.
It's a company that they see as prioritizing people again
and again and giving back to the communities that have
made the business what it is today.
As Paola Agonizantes, production director, Bimbo
Santa María, explained to me, so many in Mexico see
Grupo Bimbo living out its values, values the people of
Mexico identify with themselves.
" There should be more companies like Grupo Bimbo, "
she said. " Grupo Bimbo reflects the importance of people
and how growing your people helps you grow the business.
Every day I work in this company, I learn so much
for my career, and it has given me so much. "
Visiting Grupo Bimbo in Mexico City is an inspiring
experience of what is possible when a company strives to
do more than just turn a profit. While business is important,
Grupo Bimbo doesn't forget that it doesn't move forward
without people and the planet, whether it's the consumers
who choose their products, employees who get
products to the shelves or the planet that supports those
products through agriculture.
- Charlotte Atchley, Editor
catchley@sosland.com
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Baking & Snack - September 2023

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