Baking & Snack - September 2023 - 58

PASTRIES
" THE ON-THE-GO CATEGORY IS CLEARLY
DRIVING GROWTH IN C-STORE. THERE'S
OPPORTUNITY FOR MORE ON-THE-GO
FROM A PASTRY PERSPECTIVE. "
Melissa Altobelli, Circana
" [Banquet d'Or] uses 100% natural ingredients that are
sustainably sourced to ensure that consumers can fully enjoy
what they're eating without worry, " Mr. Dexters said.
Claims like non-GMO, organic, no additives or preservatives,
and made with all-natural ingredients are established
positionings within the pastry category, Innova
found, and will likely grow.
" Other emerging or growing positioning claims include
plant-based and vegetarian, and low or no carbs, zero sugar,
sugar-free and no added sugar, " Innova stated. " Keto- or
paleo-friendly claims can also be found. "
Santa Monica, Calif.-based Legendary Foods, for example,
last year introduced a line of BFY Protein Sweet Rolls.
Available in Cinnamon, Wild Berry and Chocolate varieties,
the rolls offer 20 grams of protein and between 5 and 6
grams of net carbs. The sweet rolls are an expansion of the
company's original line of protein pastries, which have atAdditional
opportunties
for pastry promotion
include LTOs and the
c-store channel.
Sweetmore Bakeries
tracted consumers as a BFY toaster pastry alternative.
" While pastries and sweet rolls have historically been
considered a decadent 'moment of indulgence' treat, we
know that consumers across the board are searching for
better-for-you options, " said Luke Hubbard, chief commerOther
avenues for growth
Additional opportunities for pastry promotion include
LTOs, which have demonstrated solid growth in recent
years.
Innova found that pastries and sweet goods with LTO
positionings increased by a CAGR of 12% from 2020 to
2022. Valentine's Day, Halloween and other limited-edition
offerings were the three fastest-growing positionings in the
category on a five-year time scale, with CAGRs of 40.6%,
9.9% and 5.2%, respectively.
" LTOs allow for experimentation with new flavors, ingredients
and creative concepts, " Ms. More said. " This
innovation provides an opportunity to test customer response
before potentially adding a new item permanently
to the assortment. "
The rise of convenience store snacking poses another
significant opportunity for the pastry category, Ms.
Altobelli noted.
" The on-the-go category is clearly driving growth in cstore, "
she said. " There's opportunity for more on-the-go
from a pastry perspective, and then combining on-the-go
with these health and wellness trends. "
Legendary Foods' pastries have
seen " incredible " year-over-year
growth in the c-store channel, Mr.
Hubbard said.
" Our presence allows us to meet
the growing cohort of health conscious
on-the-go customers that are
seeking something beyond legacy
formats, such as protein bars, " he
said. " Whether it's a healthy breakfast
with their morning coffee, or
a high-protein snack, our Protein
Pastry and Protein Sweet Rolls are
driving newness and excitement to
categories hungry for innovation. "
Pastries
are proving versatile,
and bakers that meet consumers'
evolving needs can ensure their
products remain a go-to when
they're looking to indulge.
58 Baking & Snack September 2023 / www.bakingbusiness.com
cial officer, Legendary Foods. " We're very excited to deliver
high-protein, lower sugar, healthier macronutrient options
combined with the nostalgic formats that everybody loves. "
Legendary Foods' offerings capitalize on numerous
trends within the pastry category, including nostalgia, BFY
and indulgence.
" As far as flavor trends, it's nostalgia meets decadence -
your favorite breakfast cereal as a kid or those massive hot
cinnamon buns from the mall, " said Oliver Mindur, chief
executive officer of Legendary Foods.
*
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Baking & Snack - September 2023

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