25 September 2023 * Vol. 45, No. 8 FEATURES 15 15 25 34 Thriving Amidst Global Headwinds European bakeries turn to innovation and automation to cope with rising prices, labor shortages and budget-minded consumers. The Pride of Mexico Grupo Bimbo shows it is willing to invest in its philosophy to build a sustainable, highly productive and deeply humane company. The Heart of Grupo Bimbo Bimbo Santa María leads the way in many initiatives and embodies the company's identity. 34 Cover: Bimbo Santa María, Grupo Bimbo's original bakery, marries the company's history and legacy with state-of-the-art automation with its new tortilla production lines. Photo: Grupo Bimbo www.bakingbusiness.com / September 2023 Baking & Snack 5http://www.bakingbusiness.com