Baking & Snack - September 2023 - 35
OPERATIONS
Bimbo Santa María
Bimbo Santa María leads the way in many
initiatives and embodies the company's identity.
by Charlotte Atchley
B
Bimbo Santa María is a physical embodiment of Grupo
Bimbo SAB de CV, Mexico City. The building stands unchanged
since it opened in December of 1945, crammed
into an unassuming neighborhood in Mexico City. A
building full of memory, it houses the original office of
Lorenzo Servitje, founder and former chief executive officer,
preserved for posterity. While the outside would be
largely recognizable to the man affectionately known as
Don Lorenzo and his fellow founders, the inside reveals
how much Grupo Bimbo has adapted and modernized
over the years with four automated production lines,
natural light, open meeting rooms, a cafeteria serving
healthy lunches and a basketball court. Bimbo Santa
María is not a museum. It is a living, breathing bakery
that honors its past while looking to the future.
" The essence of Santa María is it is an old facility that
gives us goose bumps when we enter, but it also makes
us proud because inside it's about being productive
and producing fresh, high-quality product that will be
consumed by families, " said Raul Obregon, chief information
and transformation officer, Grupo Bimbo. " It
has been modernized, streamlined. We're close to the
community, we're training our associates, reinvesting
in our facilities, and it's a location that's convenient to
our business - all those business principles that define
Grupo Bimbo. "
Not only is Bimbo Santa María the company's birthplace,
but it continues to operate and not simply limp
along like one might expect from a bakery of its age.
The 77-year-old facility is one of Bimbo Mexico's best in
every measure: productivity and efficiency and sustainability.
In many ways, Bimbo Santa María is a leading facility
simply because it has been a jumping off point for
many initiatives.
www.bakingbusiness.com / September 2023 Baking & Snack 35
" At Bimbo Santa María, because the facility is so much
older, we show other facilities that if we can do this here,
we can do this anywhere, " said Mauricio Borges Rivera,
maintenance director, Bimbo Santa María.
Setting the example
Bimbo Santa María is the heart of Grupo Bimbo, and
it is also noteworthy because of the leadership it has
shown within the company's growing network of 216
bakeries and other plants. It is a bakery that instills a lot
of pride in company employees, both those who work
there daily and those outside.
" It's the starting point of our journey, a journey that
our founders never could have imagined we would be
Bimbo Santa
María is nestled
into a Mexico City
neighborhood, and
the outside of the
facility is mostly
unchanged from its
opening in 1945.
Photography by Grupo Bimbo
http://www.bakingbusiness.com
Baking & Snack - September 2023
Table of Contents for the Digital Edition of Baking & Snack - September 2023
Baking & Snack - September 2023 - Intro
Baking & Snack - September 2023 - 1
Baking & Snack - September 2023 - 2
Baking & Snack - September 2023 - 3
Baking & Snack - September 2023 - 4
Baking & Snack - September 2023 - 5
Baking & Snack - September 2023 - 6
Baking & Snack - September 2023 - 7
Baking & Snack - September 2023 - 8
Baking & Snack - September 2023 - 9
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Baking & Snack - September 2023 - 11
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