Baking & Snack - September 2023 - 32
GRUPO BIMBO
market at the time, so the engineers at its Moldex subsidiary
facility in Toluca, Mexico, decided to build their
own electric delivery vehicle. This year 2,400 of those
vehicles could be found on the road serving secondary
distribution in Mexico.
" At the end of 2019 we decided we needed to be more
ambitious, " Ms. Vazquez Langle Nieto said. " We had
been doing incremental changes, but we knew we needed
to set goals and objects and link sustainability to the
business purpose of nourishing a better world. "
The company has always focused its sustainability efBy
2030, Grupo Bimbo
has committed to
200,000 hectares
of wheat using
regenerative
agriculture practices
as a part of its strategy
to move to a circular
economy.
women in these leadership roles in a short time. "
During her career she left Santa María to gain other
skills, being exposed to different operations and team
members. In some of those facilities, Ms. Agonizantes
found herself to be the only woman, which was challenging
at times.
" When I started it was difficult because I didn't have any
female colleagues on the line, " she said.
Despite the isolation of being the only female on many a
production room floor, Ms. Agonizantes said she had very
important mentors in her life and had the opportunity to
be in the first generation of female employees to participate
in the Leadership Circles based on Sheryl Sandberg's Lean
In methodology. Today the company is in the fourth generation
of Leadership Circles.
" This is how Grupo Bimbo separates itself, and it's important
to participate in programs like this, " Ms. Agonizantes
said. " The company can increase the number of women in
the pipeline for future roles across the company. "
For the planet
Within the global baking industry, Grupo Bimbo may be
most known for its leadership in the sustainability space.
From the beginning of environmental regulations on industry,
the company has been at the forefront, complying
with regulations and then looking for ways to go the
next step.
" Sustainability has evolved over the years from our
first certifications, " said Jimena Hernández, global sustainability
manager, Grupo Bimbo. " Now we have a
strategy that includes short-, medium- and long-term
goals that align with our purpose for a better world.
We're always looking to improve the well-being of people,
the company and the planet. "
For example, the company was a pioneer in biodegradable
packaging in Latin America in 2008. When
looking into electric delivery vehicles for local routes,
the company was unsatisfied with what it found on the
32 Baking & Snack September 2023 / www.bakingbusiness.com
forts, she said, on where it can make the most difference,
while also evaluating the risks and impacts on the company.
In its 2022 annual report, Grupo Bimbo laid out
three main areas for its sustainability plan: zero waste,
net zero carbon emissions and regenerative agriculture.
The zero-waste goal aims to reduce waste in packaging,
water and food. According to the report, the company
has set 2030 goals of 100% of packaging supporting a
circular economy, reducing water consumption by 20%
from its 2019 baseline and reducing food waste by 50%
in its operations.
In addition to waste reduction, Grupo Bimbo is pursuing
regenerative agriculture as a strategy toward a circular
economy. By 2030, the company has committed
to 200,000 hectares (494,210 acres) of wheat using regenerative
agriculture practices. By 2050, that goal is to
source all key ingredients through these practices. Like
so many goals in Grupo Bimbo's sustainability strategy,
this pursuit of regenerative agriculture has benefits beyond
improving soil health and contributing to a healthy
planet but reverberates into other company goals as well.
" The whole strategy is cross-functional, " Ms.
Hernández said.
So much of what Grupo Bimbo does, from ingredient
sourcing to product development, operations, sales,
community, sustainability, nutrition and workforce, is
intertwined. None can succeed without the other, which
is why so many of the company's goals overlap.
While most baking companies have a mission, vision or
purpose, usually painted on a wall in the bakery or posted
on its website for shareholders or customers, Grupo
Bimbo has gone more than an extra mile. It's Nourishing
a Better World purpose ensures that every decision and
investment Grupo Bimbo makes and the goals it sets for
itself are propelling the company toward being the most
sustainable, highly productive and deeply humane business
it can be.
These commitments and the transparency and authenticity
with which Grupo Bimbo pursues them has not
only set it apart as a global corporation but also made it
a Mexican institution, embedding itself in the lives and
hearts of the Mexican people.
*
http://www.bakingbusiness.com
Baking & Snack - September 2023
Table of Contents for the Digital Edition of Baking & Snack - September 2023
Baking & Snack - September 2023 - Intro
Baking & Snack - September 2023 - 1
Baking & Snack - September 2023 - 2
Baking & Snack - September 2023 - 3
Baking & Snack - September 2023 - 4
Baking & Snack - September 2023 - 5
Baking & Snack - September 2023 - 6
Baking & Snack - September 2023 - 7
Baking & Snack - September 2023 - 8
Baking & Snack - September 2023 - 9
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Baking & Snack - September 2023 - 11
Baking & Snack - September 2023 - 12
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Baking & Snack - September 2023 - 18
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Baking & Snack - September 2023 - 20
Baking & Snack - September 2023 - 21
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http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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