Baking & Snack - September 2023 - 28

GRUPO BIMBO
vision that has enticed so many in Mexico and made the
company an employer of choice when so many in manufacturing
struggle to retain employees.
" The people who work in this company recognize and
identify these values, and they spend a long time in the
company because we've identified our values, " she said.
For the consumer
In its commitment to consumers, Grupo Bimbo aims to
improve the nutritional profile and quality of its baked
goods, whether they are classified as a daily consumption
item like sliced bread or an occasional consumption item
like a Gansito snack cake. Many of the goals for Baked For
You align with the clean label trend, plant-based ingredients
and boosting key nutrients people need.
When it comes to those commitments, Grupo Bimbo
Grupo Bimbo's engineers
at its Moldex subsidiary
facility in Toluca, Mexico,
designed and built the
electric delivery vehicles
the company uses
today for secondary
distribution in Mexico.
aims to make 100% of its bakery and snack products with
simple and natural recipes, 100% of its products with nutritional
and sustainable transparency on packaging and
online, and 100% of bakery and snack products part of a
healthy plant-based diet by including whole grains and
healthy ingredients.
These 2030 goals are built on goals set and accomplished
for 2020 and 2022 and the current goals in progress for
2025. So far, Grupo Bimbo has eliminated high fructose
corn syrup, partially hydrogenated oils and fats, caramel
3 and 4, diacetyl and azodicarbonamide, and artificial
colors and flavors for daily consumption products such
as bread. Occasional consumption products such as pastries
no longer contain PHOs, caramel 3 and 4, or diacetyl
and azodicarbonamide.
For the community
Baked for Life aims to transform the lives of both the company's
employees and the communities in which Grupo
Bimbo operates. The work done in this pillar is one of the
major reasons Grupo Bimbo is such a beloved company in
Mexico. Under this commitment, Grupo Bimbo has several
programs and lines of action to encourage employees
to be their best selves and give back to their communities
through social investment donations, the Good Neighbor
Program and volunteering.
In 2022, Grupo Bimbo made 662 donations equaling
MXN 265 million ($15.8 million). As part of its sustainability
strategy, the company also gave MXN 75 million
($4.5 million) worth of in-kind donations to 55 food banks
and 6.8 million slices of bread to food banks in 99 countries,
contributing to the UN Zero Hunger Sustainable
Development Goals.
" Don Lorenzo Servitje wanted to have a company that
was highly productive and deeply humane, " said Alejandra
Vazquez Langle Nieto, global sustainability vice president,
Grupo Bimbo. " Sustainability wasn't a buzzword in 1945,
so it was more about being socially responsible. People have
always been at the heart of what we do. That has evolved
from social responsibility into community programs to
now our Good Neighbor Program. "
The Good Neighbor program aims to identify the
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