Baking & Snack - September 2023 - 25

SPECIAL REPORT
Grupo Bimbo
the Pride of
Grupo Bimbo shows it is willing to invest in its philosophy to build a
sustainable, highly productive and deeply humane company.
by Charlotte Atchley
T
To those in the baking industry outside of Mexico, Grupo
Bimbo SAB de CV, Mexico City, is a force to be reckoned
with. In 77 years, it's gone from a family-owned bakery
serving Mexico City out of one commercial bakery to the
largest baking company in the world. But to the people of
Mexico, Grupo Bimbo is something more. It's a childhood
memory. It's the dream job. It's a business that is tangibly
giving back to the people and country that helped make it
the success it is today, and it's paid off in a loyal workforce,
consumer base and incredible growth.
" Grupo Bimbo is a place that many Mexicans dream of
working at, " said Jorge Zarate, global senior vice president
of operations and engineering at Grupo Bimbo. " Some of
us had the products in our elementary schools. Once in
our life we thought, 'Maybe I could work here.' And it's a
good place to work. It's a place that challenges you, teaches
you and develops you as a person, but it also allows you
to have a lot of success and be proud of what you are doing,
to see the results of your hard work. And it's not easy
work, but when you see the brand - our Bimbo bear -
and the impact it's having on the country, there is a pride
of wanting to stay. "
From its founding, Grupo Bimbo has striven to provide
quality baked goods the right way. Today, the company
translates that into a robust business plan that honors its
consumers, employees and the planet while simultaneously
expanding the business at a rapid rate.
Standing on principle
Dec. 2, 1945, is a date that every team member at Grupo
Bimbo knows. It's the day that Panificación Bimbo (Bimbo
Bread Bakeries) launched operations at its original bakery
in Mexico City. Lorenzo Servitje, Jaime Jorba, Jaime
Sendra, José T. Mata, Alfonso Velasco and Roberto Servitje
founded Panificación Bimbo with the vision to " make truly
good, nutritious, tasty, fresh bread ... to do it in the right
way, amid cleanliness and as perfect as possible, for nurture
and pleasure, reaching every household in Mexico. "
Never could those founders dream that they would one
day reach households around the globe as the largest baking
company in the world with 216 facilities producing and
distributing baked goods in 34 countries and continued
plans for growth on the horizon.
While the company has been in business for more than
77 years, the core vision remains the same, though it's expanded
into an extensive business strategy. Today, Grupo
Bimbo's culture runs deep, and that's intentional. The company
philosophy - to build a sustainable, highly producwww.bakingbusiness.com
/ September 2023 Baking & Snack 25
The balance
between being
sustainable, highly
productive and
deeply humane
keeps Grupo Bimbo
moving forward in all
business decisions,
whether investing in
automation, technology,
training or its
supply chain.
Photography by Grupo Bimbo
http://www.bakingbusiness.com
Baking & Snack - September 2023

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