Baking & Snack - September 2023 - 20

more artisanal, and it has to
taste good. "
Still, the plain croissant
rules, and European consumers
eat them throughout the day, not
just in the morning.
" This may be strange, but do you know
what's the most eaten breakfast product in France?
Artisan baking
will be the central
theme at iba 2023
in Germany, where
the global baking
community gathers
in October.
GHM
It's a chocolate roll, not the plain or chocolate croissant, "
Mr. Coppens explained. " We like the roll more because it
includes two bars of chocolate in it. It's more indulgent. In
Europe, food can get very expensive, so during the week,
people eat plain bread and rolls. But on the weekend, they
want to enjoy their breakfasts with a good chocolate roll or
something else that is a little more indulgent. "
Italians, for instance, like the popular cornetti, a form of
a croissant often filled with honey, chocolate, Nutella, hazelnut,
pistachio or pastry cream. Spanish consumers prefer
more horseshoe-shaped croissants that are sweeter than
in France or Germany. In Belgium, they lean toward plain
croissants or ones filled with, of course, Belgian chocolate.
" We're seeing a trend toward clean label pastries, and
more people are asking for vegan, " Mr. Coppens said. " I believe
vegan is something that has staying power, but it will
be a niche. "
Founded in 1884, Kuchenmeister has been shipping traditional
German baked goods to North America for more
than 30 years.
" Although we at Kuchenmeister have now become a
globally active company, quality assurance is still in the
hands of the family and is part of our concept for success, "
Mr. Schandel said. " Not only European customers
appreciate this, but 'Made in Germany' and 'Made by
Kuchenmeister' have also become an important quality
feature on the American market. "
In response to consumer demand, he added, the bakery
20 Baking & Snack September 2023 / www.bakingbusiness.com
Digitalization and the latest advancements in technology will be
on display during iba 2023 in Munich.
GHM
introduced its Stollen Cookie that retails at an affordable
price point.
" We have combined the centuries-old tradition of stollen
with the current snacking and to-go wishes of consumers
and have thus struck a chord with them, " Mr. Schandel
said. " The good price/performance ratio of our products
also contributes to our success here. "
In addition to holiday sweet goods sold in new
" Christmas red " packaging, the bakery offers pound cakes,
cake bars, waffles, Swiss rolls and more.
From premium to portion control
Mr. Pearson observed that UK consumers prefer to shop at
different retailers each week based on their nearby location,
personal preferences and cost. Private label remains strong
for budget-minded consumers, while commercial bakeries
are rolling out smaller loaves that offer portion control,
minimize waste and are sold at a low price per package
even though the average cost per 100 grams of a product
may have risen.
He added shoppers are seeking out new products, especially
discretionary items where the package tells a personal
or nostalgic story or the products are visually appealing
with recognizable pieces of fruit and other inclusions.
Another UK producer of sweet goods, Premier Foods, St.
Albans, England, has expanded on the successful rollout of
its " exceedingly good " Mr. Kipling individually packaged,
sliced cakes to the US market. At IDDBA, its single-serve
pies made their debut. The six packs come in a Cherry &
Almond Bakewell Pie variety that's popular throughout the
UK as well as an Apple & Cinnamon treat that was developed
specifically for American consumers.
" They are conic products in the UK, " said Diana
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Baking & Snack - September 2023

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