Baking & Snack - September 2023 - 130

NEW PRODUCT SPOTLIGHT
favorite cookie
Junior's Cheesecake and Mondelez International
team up to create the ultimate dessert pairing.
The co-branded
Oreo cheesecake
is available in retail
markets where
Junior's is sold.
Junior's Restaurant & Bakery
B
Brooklyn, NY-based Junior's Restaurant & Bakery joined
forces with Mondelez International, Chicago, to offer
consumers the best of both worlds. Milk's favorite cookie
and Junior's cheesecake combined to create a co-branded
retail Oreo cheesecake. The announcement was made at
this year's International Dairy Deli Bakery Association
annual conference in Anaheim, Calif.
" Talk about
'double stuf,' " said Alan Rosen, third
generation Rosen family owner of Junior's. " We're so
honored that Mondelez chose Junior's for a co-branded
retail Oreo cheesecake. It's a marriage made in food lover's
heaven. "
This new iconic food duo blends Junior's original New
York style cheesecake recipe with pieces of Oreo cookie.
The cheesecake features an all-baked Oreo crust and is
topped with the classic cookie.
" We are so excited to partner the iconic brand Oreo
with Junior's Cheesecake, such a well-known and wellloved
brand from New York City, " said Melissa Renny,
senior licensing director at Mondelez International.
When Founder Harry Rosen opened Junior's
Restaurant and Bakery in Brooklyn in 1950, he knew
to be the best you must serve the best cheesecake. From
its inception, Junior's has striven to do just that. Harry
Rosen and Master Baker Eigel Petersen conducted laboratory-like
experiments in the family-owned bakery at
Junior's until landing on the final cheesecake formulation.
The same recipe created so many years ago remains
at the forefront of Junior's cheesecake today with pre130
Baking & Snack September 2023 / www.bakingbusiness.com
mium ingredients like fresh cream, eggs, vanilla, fruits
and homemade purees. Nearly 73 years later, Junior's is
still delivering its original cheesecake and its many varieties
to restaurants, retailers and hotels around New
York as well as other markets. Today, Harry Rosen's vision
and dream carry on with his grandson Alan Rosen
at the helm.
After collaborating for more than a year, the two companies
are excited to share their creation with consumers
nationwide. Junior's is continually creating new varieties
and limited-edition flavors, but this is the first time the
cheesecake manufacturer has partnered with another
company to create a co-branded product. Junior's Oreo
Cheesecake will be available in the traditional 6-inch
size as well as Junior's Little Fella 4-oz individual size
cheesecake. The 6-inch cheesecake will be topped with a
3-inch Oreo wafer and the Little Fellas will have a traditional
size Oreo cookie on top.
This fall the new cheesecake flavor will be available
at all Junior's Restaurant & Bakery locations, including
the landmark site in Brooklyn along with stores
in Manhattan and Queens, NY, and Connecticut.
Consumers can also find it in all retail markets where
Junior's is sold, including Shoprite, Costco, Stop & Shop,
Publix, Target, Schnuck's, Foodtown/Allegiance, Kings
& Balducci's and others. The cheesecake will also be
available for mail order through the company's website
at www.juniorscheesecake.com.
- Taryn Parker
http://www.juniorscheesecake.com http://www.bakingbusiness.com
Baking & Snack - September 2023

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