Baking & Snack - September 2023 - 10

Zero Carb partners
with Grupo Bimbo
Gluten-free, keto-friendly bread producer Wageningen, the
Netherlands-based Zero Carb Co. (ZCC) is partnering with
Grupo Bimbo SAB de CV, Mexico City, to expand distribution
and production capabilities. ZCC is a joint venture startup of baking
company Bakker Wiltink and venture builder BOX NV.
Over the past five years, the company has developed a glutenfree
and carb-free product line that includes sliced white, golden
and brown multi-seed bread. The keto-friendly bread contains
high fiber and protein content, according to the company.
" ZCC bread aims at re-attracting consumers to the bread category;
now a tasty gluten-free, zero-carb bread is available, " said
Roel Orsel, chief executive officer of ZCC. " I can say with my
more than 30 years of experience in the profession that it is the
most profound paradigm changing development in the bread category
I have seen in years. "
Through the partnership with Grupo Bimbo, ZCC parent company
Wiltink will be the first licensee for the Benelux Union countries
- which include Belgium, the Netherlands and Luxembourg
- using the company's YAM Keto bread brand. While this partnership
will greatly expand production and distribution capabilities,
ZCC noted that the company is open to licensing its technology
to more potential partners in other markets.
- Gloria Cowdin, Milling & Baking News
Campbell Soup expands
Goldfish production
Campbell Soup Co., Camden, NJ, said it will invest approximately
$160 million in its manufacturing facility in Richmond, Utah.
The investment will include a new manufacturing line that will
increase the plant's output of Goldfish crackers by 50% as well as
the buildout of an onsite flour mill that will be separately owned
and operated by Utah Flour Milling LLC.
According to Campbell Soup, the new manufacturing line at
the Richmond plant will allow the company to produce more
than 5 million Goldfish crackers per hour, or about 1,500 Goldfish
per second.
Campbell Soup said the new Goldfish line is expected to be
operational by the end of 2024. It will be the company's third
Goldfish capacity expansion in the past two years, following expansions
in Lakeland, Fla., and Willard, Ohio.
Campbell Soup's announcement of its investment in Richmond
coincided with an announcement from Utah Flour Milling LLC
that it would build its new flour mill and custom mix facility next
to the Campbell Snacks plant.
- Eric Schroeder, Milling & Baking News
10 Baking & Snack September 2023 / www.bakingbusiness.com
Stricker
Lee Sanders leaves
ABA after 30 years
Lee Sanders, whose career with the American Bakers Association
(ABA) extends back 30 years, stepped down from the group in
mid-August.
Ms. Sanders most recently served as ABA's senior vice president
of government relations and public affairs. In this role, Ms.
Sanders led the ABA government relations
team representing the baking industry before
Congress, federal agencies, state legislatures
and international policy-making bodies.
Additionally, Ms. Sanders served as a spokesperson
for the industry regarding numerous
regulatory and legislative issues and has offered
guidance to ABA members regarding
Sanders
important governmental issues. She is a founder and immediate
past chair for the Food and Beverage Issue Alliance that serves as
a platform for communications for more than 50 FDA-regulated
food industry trade associations.
A graduate of the University of Mississippi, Ms. Sanders started
her career in the office of Senator Thad Cochran of Mississippi,
and later served in the White House under George H.W. Bush as
an assistant to the associate counsel to the president and with the
US Treasury as confidential assistant to the undersecretary for
legislative affairs. She joined the ABA in 1993 as an assistant to
the president for legislative and regulatory affairs and was named
director of legislative and regulatory affairs two years later. She has
held her current role since 2006.
- Josh Sosland, Milling & Baking News
Jason Stricker, Shick Esteve
veteran, dies
Jason Stricker, vice president of sales and
marketing for Shick Esteve North America,
Kansas City, Mo., died suddenly Aug. 11. He
was 47 years old.
A second-generation Shick employee, Mr.
Stricker held a series of sales positions during
his 16 years at the company.
Before a 2021 promotion to his most recent
position, he spent seven years as director of sales and marketing
and was a sales manager before that. The company enjoyed considerable
growth during the years he headed sales and marketing.
Mr. Stricker was an active member of BEMA, where he held a
seat on the Baking Industry Forum. In June, he was elected to the
organization's board of directors.
- Josh Sosland, Milling & Baking News
http://www.bakingbusiness.com
Baking & Snack - September 2023

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