Baking & Snack - September 2021 - 84

" I THINK LEADERS DON'T REALIZE HOW MUCH EMPLOYEES
WANT TO LEAN IN AND HELP AND OFFER INPUT OR IDEAS TO
SOME OF THE BUSINESS PROBLEMS THAT THEY'RE FACING. "
Kerry Goyette, Aperio Consulting Group
And workers who are happy on the job can be powerful
advocates for their companies.
" My clients that have a really good culture - especially
when it's tough to attract top talent - they're doing
a better job because their employees are talking, " Ms.
Goyette said. " They're saying, 'Come work here. We love
it. It's awesome.' The more you can get people who are
willing to be a champion of your organization, you're
just going to attract higher quality candidates. "
Creating that culture means being consistent with
messaging and letting employees know they are valued.
New Horizons strives for that and considers its employees
to be family, Mr. Porter said.
" You look at Southwest Airlines and Chick-Fil-A,
those companies that have a creative culture, " he said.
" Their brands recruit because people hear about the culCompanies
that
are open with
employees about
why decisions were
made create an
environment of trust.
Aspire Bakeries (La Brea Bakery)/
Kevin Montjoy
ture. And we want people to be proud of New Horizons,
proud of what we do. "
Ms. Goyette also stressed the importance of leaders
holding employees accountable. She said some executives
want to avoid conflict at all costs and worry that if
they correct people, employees will get upset and leave.
But pointing out errors in a way that's not punitive helps
workers learn and grow in their careers. She also urged
leaders to be as open as they can with employees when it
comes to company decisions, which creates an environment
of trust.
" As leaders you can't be transparent about everything,
but it's about creating that culture of transparency to say,
'OK, here's the decision that was made, and here's what
factored into that decision,' " Ms. Goyette said.
And make sure that you are allowing employees to
contribute in meaningful ways. Leaders don't have all
the answers, so let people help with problems and contribute
when the going gets tough.
" I think leaders don't realize how much employees want
to lean in and help and offer input or ideas to some of the
business problems that they're facing, " she said. " Leaders
will often keep it to themselves, trying to figure out the
answer. You just have to get the right people in the room,
leverage the IQ and the motivation that they want to
bring to it, and I guarantee you can solve problems faster. "
Getting creative
Bakeries know that they need to entice workers these
days with perks, creative scheduling and more.
" We are trying to think of everything we can, " Mr.
Alexander said. " From schedules to how can we make
it cooler in the plants, how can we onboard better, how
can we train them better, how can we give them positive
feedback, how can we show them a
career path - everything. "
He added that not every worker wants
to work a full-time schedule, so offering
part-time work could entice new employees
to come onboard. Workers may
not be as interested in money as they are
spending time with their families.
" We're penalizing our good employees
and making them work a lot of overtime, "
Mr. Alexander said. " They like
overtime the first few weeks, but after
a while they want to have some worklife
balance. "
New Horizons is looking for new recruiting
methods, perhaps trying to figure
out how to help parents with childcare
and other issues, Mr. Porter said.
Companies are also emphasizing that
bakeries offer not just jobs but careers,
with opportunities for advancement.
" We don't have better branding than
to show all the people that have been
promoted from within, " he said of New
84 Baking & Snack September 2021 / www.bakingbusiness.com
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Baking & Snack - September 2021

Table of Contents for the Digital Edition of Baking & Snack - September 2021

Baking & Snack - September 2021 - Intro
Baking & Snack - September 2021 - 1
Baking & Snack - September 2021 - 2
Baking & Snack - September 2021 - VDG-1
Baking & Snack - September 2021 - VDG-2
Baking & Snack - September 2021 - 3
Baking & Snack - September 2021 - 4
Baking & Snack - September 2021 - 5
Baking & Snack - September 2021 - 6
Baking & Snack - September 2021 - 7
Baking & Snack - September 2021 - 8
Baking & Snack - September 2021 - 9
Baking & Snack - September 2021 - 10
Baking & Snack - September 2021 - 11
Baking & Snack - September 2021 - 12
Baking & Snack - September 2021 - 13
Baking & Snack - September 2021 - 14
Baking & Snack - September 2021 - 15
Baking & Snack - September 2021 - 16
Baking & Snack - September 2021 - 17
Baking & Snack - September 2021 - 18
Baking & Snack - September 2021 - 19
Baking & Snack - September 2021 - 20
Baking & Snack - September 2021 - 21
Baking & Snack - September 2021 - 22
Baking & Snack - September 2021 - 23
Baking & Snack - September 2021 - 24
Baking & Snack - September 2021 - 25
Baking & Snack - September 2021 - 26
Baking & Snack - September 2021 - 27
Baking & Snack - September 2021 - 28
Baking & Snack - September 2021 - 29
Baking & Snack - September 2021 - 30
Baking & Snack - September 2021 - 31
Baking & Snack - September 2021 - 32
Baking & Snack - September 2021 - 33
Baking & Snack - September 2021 - 34
Baking & Snack - September 2021 - 35
Baking & Snack - September 2021 - 36
Baking & Snack - September 2021 - 37
Baking & Snack - September 2021 - 38
Baking & Snack - September 2021 - 39
Baking & Snack - September 2021 - 40
Baking & Snack - September 2021 - 41
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Baking & Snack - September 2021 - 43
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Baking & Snack - September 2021 - 45
Baking & Snack - September 2021 - 46
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Baking & Snack - September 2021 - 48
Baking & Snack - September 2021 - 49
Baking & Snack - September 2021 - 50
Baking & Snack - September 2021 - 51
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Baking & Snack - September 2021 - 54
Baking & Snack - September 2021 - 55
Baking & Snack - September 2021 - 56
Baking & Snack - September 2021 - 57
Baking & Snack - September 2021 - 58
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Baking & Snack - September 2021 - 60
Baking & Snack - September 2021 - 61
Baking & Snack - September 2021 - 62
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Baking & Snack - September 2021 - 65
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Baking & Snack - September 2021 - 71
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Baking & Snack - September 2021 - 73
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Baking & Snack - September 2021 - 77
Baking & Snack - September 2021 - 78
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Baking & Snack - September 2021 - 81
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