Baking & Snack - October 2024 - 39

maintaining good taste and convenience, Lal said.
" For cookies, there's a growing interest in BFY options
with 34% of consumers interested in healthier cookies,
although some skepticism remains about the health benefits
cookies can offer, " she said. " Innovations like grainfree
versions and those with higher protein or plantbased
ingredients are expanding the market. Brands are
evolving as consumers seek a multi-faceted approach to
eating that can serve more than one purpose. "
C. Krueger's Finest Baked Goods, Blacklick, Ohio, sells
cookies that are non-GMO and preservative-free, an important
distinction for the company that launched in 2018.
It recently started offering a chocolate chip vegan cookie.
" We are finding that our business is benefiting from
our cookie fans that are gluten-free and vegan, " said
Aaron Sharpe, national wholesale manager. " The healthy
kick is up and coming. "
Mavericks Snacks, Santa Monica, Calif., produces
cookies and crackers with a variety of BFY attributes like
reduced sugar, whole grains, free from artificial ingredients
and Non-GMO Project verified. The company is
interested in reinventing classic snacks for today's
families.
" Our plant-based, lower-in-sugar cookies
were made with families in mind, encouraging
them to indulge guilt-free with crave-worthy flavors
and feel-good ingredients, " said Melissa Ader,
brand activation manager, Mavericks Snacks. " Our
newest innovation to hit the market - nostalgic,
better-for-families sandwich crackers baked with
8 grams of whole grains per serving - are now
available in both a Peanut Butter and Cheddar
Cheese variety. "
The company is responding to changing consumer
attitudes, said Tina Pate, vice president of
were up 3.8%, reaching
$11.4 billion, while
unit sales
slipped 0.2%.
increased 3.1% to $10.9
billion, but unit sales
dropped 2.2%.
marketing at Mavericks Snacks.
" In the past year, there's been a palpable shift in family
snacking - largely driven by the demand for healthy
options that are just as convenient and craveable as their
mainstream counterparts, " she said. " At Mavericks, we
don't believe in families having to compromise, and we
foresee this trend of 'healthful indulgence' with a twist
Data from Circana Omnimarket
Integrated Fresh for the
52 weeks ending July 14
Passion for Knots,
Pretzels, Rings and Twists
        
         
        
       
        
         

   
www.bakingbusiness.com / October 2024 Baking & Snack 39
http://qrcodes.pro/bGcj4n

Baking & Snack - October 2024

Table of Contents for the Digital Edition of Baking & Snack - October 2024

Baking & Snack - October 2024 - Intro
Baking & Snack - October 2024 - 1
Baking & Snack - October 2024 - 2
Baking & Snack - October 2024 - 3
Baking & Snack - October 2024 - 4
Baking & Snack - October 2024 - 5
Baking & Snack - October 2024 - 6
Baking & Snack - October 2024 - 7
Baking & Snack - October 2024 - 8
Baking & Snack - October 2024 - 9
Baking & Snack - October 2024 - 10
Baking & Snack - October 2024 - 11
Baking & Snack - October 2024 - 12
Baking & Snack - October 2024 - 13
Baking & Snack - October 2024 - 14
Baking & Snack - October 2024 - 15
Baking & Snack - October 2024 - 16
Baking & Snack - October 2024 - 17
Baking & Snack - October 2024 - 18
Baking & Snack - October 2024 - 19
Baking & Snack - October 2024 - 20
Baking & Snack - October 2024 - 21
Baking & Snack - October 2024 - 22
Baking & Snack - October 2024 - 23
Baking & Snack - October 2024 - 24
Baking & Snack - October 2024 - 25
Baking & Snack - October 2024 - 26
Baking & Snack - October 2024 - 27
Baking & Snack - October 2024 - 28
Baking & Snack - October 2024 - 29
Baking & Snack - October 2024 - 30
Baking & Snack - October 2024 - 31
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Baking & Snack - October 2024 - 33
Baking & Snack - October 2024 - 34
Baking & Snack - October 2024 - 35
Baking & Snack - October 2024 - 36
Baking & Snack - October 2024 - 37
Baking & Snack - October 2024 - 38
Baking & Snack - October 2024 - 39
Baking & Snack - October 2024 - 40
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Baking & Snack - October 2024 - 43
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Baking & Snack - October 2024 - 46
Baking & Snack - October 2024 - 47
Baking & Snack - October 2024 - 48
Baking & Snack - October 2024 - 49
Baking & Snack - October 2024 - 50
Baking & Snack - October 2024 - 51
Baking & Snack - October 2024 - 52
Baking & Snack - October 2024 - 53
Baking & Snack - October 2024 - 54
Baking & Snack - October 2024 - 55
Baking & Snack - October 2024 - 56
Baking & Snack - October 2024 - 57
Baking & Snack - October 2024 - 58
Baking & Snack - October 2024 - 59
Baking & Snack - October 2024 - 60
Baking & Snack - October 2024 - 61
Baking & Snack - October 2024 - 62
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Baking & Snack - October 2024 - 65
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Baking & Snack - October 2024 - 70
Baking & Snack - October 2024 - 71
Baking & Snack - October 2024 - 72
Baking & Snack - October 2024 - 73
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Baking & Snack - October 2024 - 75
Baking & Snack - October 2024 - 76
Baking & Snack - October 2024 - 77
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Baking & Snack - October 2024 - 88
Baking & Snack - October 2024 - 89
Baking & Snack - October 2024 - 90
Baking & Snack - October 2024 - 91
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Baking & Snack - October 2024 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
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https://www.nxtbook.com/sosland/bs/2017_11_01
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https://www.nxtbook.com/sosland/bs/2017_09_01
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