Baking & Snack - October 2024 - 30

MARY'S GONE CRACKERS
BECOMING A CATEGORY AND
INNOVATION TRENDSETTER
Mary's Gone
Crackers has
proprietary
depositing and
flattening equipment
to ensure quality.
products to make sure we can compete, and we have an even better
taste than any product that's on the market. "
Sustainability is important to Finete with a family history in the
fishing industry, and he's spent a good deal of his career working
with farmers in previous jobs at Sensient Natural Ingredients and
SupHerb Farms.
" I grew up in the food industry, in tuna fishing, " he explained.
" My family's been in that industry for generations, and sustainability
or the lack thereof has really damaged that industry as well
as our communities and our oceans. Sustainability is something I
take very personally. Also, throughout my career I've worked very
closely with family farmers who have always made me feel like we
grew up together. "
Working to preserve farmland through regenerative agriculture
is the best path to do business, he said. It's important to the
company as well as their consumers.
" I feel like we're doing things the right way, really connecting
with the actual farms, with the real agriculture we can touch and
feel and walk on and make sure we do everything possible to preserve
that, " he said.
Finete sees Mary's Gone Crackers as an authentic brand, and he
aims to be as transparent with consumers as possible.
" The company has remained faithful to its initial values of
making great products from organic, gluten-free ingredients with
sustainability at our core, " he said. " We want to be an open book
for consumers in terms of, 'Hey, we're doing things the right way,
and we want others to know about it.' The more you know, the
better off we all are. "
Ninety percent of the foods Mary's Gone Crackers produces are
the company's own brands, but leaders are pursuing new avenues
as they've been able to double their capacity. That includes comanufacturing
and private label products.
30 Baking & Snack October 2024 / www.bakingbusiness.com
Mary's Gone Crackers wants to
take new product development to
the next level with what Michael
Finete, chief executive officer, describes
as an innovation pipeline.
" What's very important to us is
not going to customers and saying,
'We have a new product, what do
you think?' It's going to customers
and saying, 'We have an innovation
pipeline. Starting now, these are
the products we're doing. These are
the ideas we have for the future;
this is what we're looking at longterm.
Let's sit down and develop
this together,' " he explained.
He said he's not interested in
transactional relationships but
rather partnerships with customers
to increase category volume. Some
conversations have already led to
initiatives that are moving forward.
The company has been working
on improving its existing lines by
enhancing taste and texture as well
as developing new products.
" We're trying to do things the
best way possible, so we've got opportunities
both with our Kookies
and with our Cheezee lines, " Finete
said. " It's not only about improving
our current products but it's
also coming out with new flavor
options. "
In addition to in-house R&D
efforts, Mary's Gone Crackers is
working with partners to make
improvements.
" I previously worked with a flavor
company, Sensient, so I know
very well how flavor and ingredient
companies work, " he said. " I
know what capabilities they have,
and I know how to leverage those
capabilities. "
Roger Yoder, vice president of
marketing, said the cracker and
cookie producer can also turn to
parent company Kameda Seika Co.
for assistance.
" They're one of the biggest
rice cracker manufacturers in the
world, " he said. " They have a lot of
R&D capability, a lot of knowledge. "
http://www.bakingbusiness.com

Baking & Snack - October 2024

Table of Contents for the Digital Edition of Baking & Snack - October 2024

Baking & Snack - October 2024 - Intro
Baking & Snack - October 2024 - 1
Baking & Snack - October 2024 - 2
Baking & Snack - October 2024 - 3
Baking & Snack - October 2024 - 4
Baking & Snack - October 2024 - 5
Baking & Snack - October 2024 - 6
Baking & Snack - October 2024 - 7
Baking & Snack - October 2024 - 8
Baking & Snack - October 2024 - 9
Baking & Snack - October 2024 - 10
Baking & Snack - October 2024 - 11
Baking & Snack - October 2024 - 12
Baking & Snack - October 2024 - 13
Baking & Snack - October 2024 - 14
Baking & Snack - October 2024 - 15
Baking & Snack - October 2024 - 16
Baking & Snack - October 2024 - 17
Baking & Snack - October 2024 - 18
Baking & Snack - October 2024 - 19
Baking & Snack - October 2024 - 20
Baking & Snack - October 2024 - 21
Baking & Snack - October 2024 - 22
Baking & Snack - October 2024 - 23
Baking & Snack - October 2024 - 24
Baking & Snack - October 2024 - 25
Baking & Snack - October 2024 - 26
Baking & Snack - October 2024 - 27
Baking & Snack - October 2024 - 28
Baking & Snack - October 2024 - 29
Baking & Snack - October 2024 - 30
Baking & Snack - October 2024 - 31
Baking & Snack - October 2024 - 32
Baking & Snack - October 2024 - 33
Baking & Snack - October 2024 - 34
Baking & Snack - October 2024 - 35
Baking & Snack - October 2024 - 36
Baking & Snack - October 2024 - 37
Baking & Snack - October 2024 - 38
Baking & Snack - October 2024 - 39
Baking & Snack - October 2024 - 40
Baking & Snack - October 2024 - 41
Baking & Snack - October 2024 - 42
Baking & Snack - October 2024 - 43
Baking & Snack - October 2024 - 44
Baking & Snack - October 2024 - 45
Baking & Snack - October 2024 - 46
Baking & Snack - October 2024 - 47
Baking & Snack - October 2024 - 48
Baking & Snack - October 2024 - 49
Baking & Snack - October 2024 - 50
Baking & Snack - October 2024 - 51
Baking & Snack - October 2024 - 52
Baking & Snack - October 2024 - 53
Baking & Snack - October 2024 - 54
Baking & Snack - October 2024 - 55
Baking & Snack - October 2024 - 56
Baking & Snack - October 2024 - 57
Baking & Snack - October 2024 - 58
Baking & Snack - October 2024 - 59
Baking & Snack - October 2024 - 60
Baking & Snack - October 2024 - 61
Baking & Snack - October 2024 - 62
Baking & Snack - October 2024 - 63
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Baking & Snack - October 2024 - 65
Baking & Snack - October 2024 - 66
Baking & Snack - October 2024 - 67
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Baking & Snack - October 2024 - 70
Baking & Snack - October 2024 - 71
Baking & Snack - October 2024 - 72
Baking & Snack - October 2024 - 73
Baking & Snack - October 2024 - 74
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Baking & Snack - October 2024 - 76
Baking & Snack - October 2024 - 77
Baking & Snack - October 2024 - 78
Baking & Snack - October 2024 - 79
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Baking & Snack - October 2024 - 89
Baking & Snack - October 2024 - 90
Baking & Snack - October 2024 - 91
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Baking & Snack - October 2024 - 115
Baking & Snack - October 2024 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
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https://www.nxtbook.com/sosland/bs/2017_12_01
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https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com