Baking & Snack - October 2021 - 48

CAKES & SNACK CAKES
BAKED GOODS CONSUMPTION
Consumers were asked which of the following
types of sweet baked goods they had eaten in the
past three months and were asked to select all
that applied.
Homemade
In-store bakery
Shelf-stable pre-made
Standalone bakery
Frozen pre-made
Refrigerated pre-made
None of the above
Lightspeed/Mintel, April 2021
56%
53%
42%
34%
33%
30%
7%
sions of existing products. Little Debbie offers Strawberry
Shortcake and Honey Bun Mini Muffins, HighKey introduced
its Birthday Cake Mini Bites in August, and
Entenmann's expanded its line of minis in July with Minis
Sprinkled Iced Brownies.
" At Entenmann's, we're always looking for big - and
mini - ways to bring some fun to snack time, " said
Catherine Danielowich, brand manager at Entenmann's.
Other Entenmann's minis include Danish, snack pies
and cakes.
Hostess tapped into the breakfast eating occasion with
its new Cinnamon Swirl and Lemon Drizzle Baby Bundts.
" Baby Bundts, one of our key innovation items in
breakfast, is off to a very strong start across multiple channels, "
Mr. Callahan said in August. " In fact, Baby Bundts
Lemon and Baby Bundts Cinnamon were the No. 1 and
No. 4 fastest-growing SKUs in the category across total
Nielsen Universe over the past four weeks ending July 17. "
Inspiration through innovation
Consumers are looking for fun in their snacks, which is
why bakers should be looking to variety and innovation
to entice buyers. Flavor innovation is an important way to
get their attention.
" Unique, seasonal and co-branded flavors are identified
as features that would inspire trial, " Mintel reported.
" Category players will find success with nostalgic flavors
that embrace fun, or sophisticated flavor profiles that push
the category in a premium direction. "
Ms. Lyons Wyatt advised cake bakers to keep longstanding
fan favorites but to experiment with new flavors.
" The big flavors always are big - the chocolate, the vanilla
- that doesn't change, " she said. " But every now and
again, you can see a pop of incrementality from a new flavor.
It may not have the staying power, but that's OK. "
Ms. Lyons Wyatt went on to say that brands should
keep their top sellers, but they should save room in their
portfolio to rotate in some LTOs, which is key to driving
excitement for consumers.
LTOs are often tied to holidays or are seasonal, such as
caramel or pumpkin spice flavors in the fall. These can be
found in center-store offerings and in-store bakeries.
" A lot of times the consumer wants to try new things.
They are on the lookout for new types of concoctions
and new innovations, " Mr. Richard said. " There's a lot of
opportunities for creativity when it comes to toppings,
fillings and icings, and consumers can just buy a single
cupcake or half a dozen cupcakes instead of investing
in a full-size cake. It is a perfect vehicle for bakeries and
manufacturers to get creative when it comes to different
Classic flavors like chocolate and vanilla are crowd pleasers.
©Ruth Black - stock.adobe.com
48 Baking & Snack October 2021 / www.bakingbusiness.com
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Baking & Snack - October 2021

Table of Contents for the Digital Edition of Baking & Snack - October 2021

Baking & Snack - October 2021 - Intro
Baking & Snack - October 2021 - 1
Baking & Snack - October 2021 - 2
Baking & Snack - October 2021 - 3
Baking & Snack - October 2021 - 4
Baking & Snack - October 2021 - 5
Baking & Snack - October 2021 - 6
Baking & Snack - October 2021 - 7
Baking & Snack - October 2021 - 8
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Baking & Snack - October 2021 - 12
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Baking & Snack - October 2021 - 15
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Baking & Snack - October 2021 - 36
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