Baking & Snack - October 2021 - 43

TRENDS
Cakes & Snack Cakes
CELEBRATING CAKES
T
Variety, innovation and smaller choices are driving sales of indulgent baked goods.
" The fact that bakery is driven so heavily by holidays,
by Michelle Smith
There's simply nothing like a cake celebration. Sure,
there are the candy holidays. And pies and other treats
are always popular. But what do people turn to for birthdays,
graduations and weddings? Cake.
Like many indulgent treats, cake sales have been doing
well over the past 18 months whether they are snack
cakes sold in the center of the store, fresh cakes from an
in-store bakery or desserts bought in the freezer section.
Year-over-year perimeter cake sales were up 13% in July
and up 18% from July 2019, said Eric Richard, industry
relations coordinator for International Dairy Deli
Bakery Association (IDDBA).
" I think the picture it has really painted is that people
are getting together again and celebrating, " he said.
" The holiday season plays a big role in that. We saw on
Memorial Day and July Fourth sales were up in all our
departments that we monitor and especially the bakery
departments. We expect that to continue for the fall holidays
and winter holidays as well. "
Graduation celebrations that were largely absent in
2020 also played a role this year as more people could
get together for those events, Mr. Richard said.
celebrations and get-togethers, that's reflected in the
numbers that we're now seeing, " he added, " especially
within the cake category. "
Indulgence takes the cake
Whether they are celebrating at a party, grabbing a snack
as they head out the door or craving a late-night nosh,
consumers have sought out a variety of indulgent treats,
including pre-made snack cakes.
" There's this huge uptick that we started to see on
snack cakes in 2020, and it has continued, " said Sally
Lyons Wyatt, IRI executive vice president and practice
leader, client insights. " And it is that versatility of snack
cakes across the day but also across occasions. They are a
less expensive option versus the bakery. "
Hostess Brands Inc., Lenexa, Kan., raised its outlook
for the fiscal year, in part based on increased consumer
mobility and the fact that people are continuing to snack
more at home. In August the company said its adjusted
net revenue growth is expected to be 7.5% to 9%, up
from a previously announced level of 3% to 4.5%.
www.bakingbusiness.com / October 2021 Baking & Snack 43
Cakes that feed just
one or two people
cater to smaller
households and
those looking for
variety.
©michael spring - stock.adobe.com
http://www.bakingbusiness.com

Baking & Snack - October 2021

Table of Contents for the Digital Edition of Baking & Snack - October 2021

Baking & Snack - October 2021 - Intro
Baking & Snack - October 2021 - 1
Baking & Snack - October 2021 - 2
Baking & Snack - October 2021 - 3
Baking & Snack - October 2021 - 4
Baking & Snack - October 2021 - 5
Baking & Snack - October 2021 - 6
Baking & Snack - October 2021 - 7
Baking & Snack - October 2021 - 8
Baking & Snack - October 2021 - 9
Baking & Snack - October 2021 - 10
Baking & Snack - October 2021 - 11
Baking & Snack - October 2021 - 12
Baking & Snack - October 2021 - 13
Baking & Snack - October 2021 - 14
Baking & Snack - October 2021 - 15
Baking & Snack - October 2021 - 16
Baking & Snack - October 2021 - 17
Baking & Snack - October 2021 - 18
Baking & Snack - October 2021 - 19
Baking & Snack - October 2021 - 20
Baking & Snack - October 2021 - 21
Baking & Snack - October 2021 - 22
Baking & Snack - October 2021 - 23
Baking & Snack - October 2021 - 24
Baking & Snack - October 2021 - 25
Baking & Snack - October 2021 - 26
Baking & Snack - October 2021 - 27
Baking & Snack - October 2021 - 28
Baking & Snack - October 2021 - 29
Baking & Snack - October 2021 - 30
Baking & Snack - October 2021 - 31
Baking & Snack - October 2021 - 32
Baking & Snack - October 2021 - 33
Baking & Snack - October 2021 - 34
Baking & Snack - October 2021 - 35
Baking & Snack - October 2021 - 36
Baking & Snack - October 2021 - 37
Baking & Snack - October 2021 - 38
Baking & Snack - October 2021 - 39
Baking & Snack - October 2021 - 40
Baking & Snack - October 2021 - 41
Baking & Snack - October 2021 - 42
Baking & Snack - October 2021 - 43
Baking & Snack - October 2021 - 44
Baking & Snack - October 2021 - 45
Baking & Snack - October 2021 - 46
Baking & Snack - October 2021 - 47
Baking & Snack - October 2021 - 48
Baking & Snack - October 2021 - 49
Baking & Snack - October 2021 - 50
Baking & Snack - October 2021 - 51
Baking & Snack - October 2021 - 52
Baking & Snack - October 2021 - 53
Baking & Snack - October 2021 - 54
Baking & Snack - October 2021 - 55
Baking & Snack - October 2021 - 56
Baking & Snack - October 2021 - 57
Baking & Snack - October 2021 - 58
Baking & Snack - October 2021 - 59
Baking & Snack - October 2021 - 60
Baking & Snack - October 2021 - 61
Baking & Snack - October 2021 - 62
Baking & Snack - October 2021 - 63
Baking & Snack - October 2021 - 64
Baking & Snack - October 2021 - 65
Baking & Snack - October 2021 - 66
Baking & Snack - October 2021 - 67
Baking & Snack - October 2021 - 68
Baking & Snack - October 2021 - 69
Baking & Snack - October 2021 - 70
Baking & Snack - October 2021 - 71
Baking & Snack - October 2021 - 72
Baking & Snack - October 2021 - 73
Baking & Snack - October 2021 - 74
Baking & Snack - October 2021 - 75
Baking & Snack - October 2021 - 76
Baking & Snack - October 2021 - 77
Baking & Snack - October 2021 - 78
Baking & Snack - October 2021 - 79
Baking & Snack - October 2021 - 80
Baking & Snack - October 2021 - 81
Baking & Snack - October 2021 - 82
Baking & Snack - October 2021 - 83
Baking & Snack - October 2021 - 84
Baking & Snack - October 2021 - 85
Baking & Snack - October 2021 - 86
Baking & Snack - October 2021 - 87
Baking & Snack - October 2021 - 88
Baking & Snack - October 2021 - 89
Baking & Snack - October 2021 - 90
Baking & Snack - October 2021 - 91
Baking & Snack - October 2021 - 92
Baking & Snack - October 2021 - 93
Baking & Snack - October 2021 - 94
Baking & Snack - October 2021 - 95
Baking & Snack - October 2021 - 96
Baking & Snack - October 2021 - 97
Baking & Snack - October 2021 - 98
Baking & Snack - October 2021 - 99
Baking & Snack - October 2021 - 100
Baking & Snack - October 2021 - 101
Baking & Snack - October 2021 - 102
Baking & Snack - October 2021 - 103
Baking & Snack - October 2021 - 104
Baking & Snack - October 2021 - 105
Baking & Snack - October 2021 - 106
Baking & Snack - October 2021 - 107
Baking & Snack - October 2021 - 108
Baking & Snack - October 2021 - 109
Baking & Snack - October 2021 - 110
Baking & Snack - October 2021 - 111
Baking & Snack - October 2021 - 112
Baking & Snack - October 2021 - 113
Baking & Snack - October 2021 - 114
Baking & Snack - October 2021 - 115
Baking & Snack - October 2021 - 116
Baking & Snack - October 2021 - 117
Baking & Snack - October 2021 - 118
Baking & Snack - October 2021 - 119
Baking & Snack - October 2021 - 120
Baking & Snack - October 2021 - 121
Baking & Snack - October 2021 - 122
Baking & Snack - October 2021 - 123
Baking & Snack - October 2021 - 124
Baking & Snack - October 2021 - 125
Baking & Snack - October 2021 - 126
Baking & Snack - October 2021 - 127
Baking & Snack - October 2021 - 128
Baking & Snack - October 2021 - 129
Baking & Snack - October 2021 - 130
Baking & Snack - October 2021 - 131
Baking & Snack - October 2021 - 132
Baking & Snack - October 2021 - 133
Baking & Snack - October 2021 - 134
Baking & Snack - October 2021 - 135
Baking & Snack - October 2021 - 136
Baking & Snack - October 2021 - 137
Baking & Snack - October 2021 - 138
Baking & Snack - October 2021 - 139
Baking & Snack - October 2021 - 140
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com