Baking & Snack - November 2024 - 42

SWEET GOODS
innovate by creating new products, flavors and formats
remains at the forefront of the category. Hostess, for
example, introduced Ding Dongs x Twinkies Mashups,
which, according to the company, features the " moist,
spongy cake and creamy filling of Twinkies and the rich,
fudgy chocolate frosting of Ding Dongs. " Entenmann's
Donut Cakes - baked like a cake, not fried like a donut
- come in both Cinnamon and Sugar and Double
Chocolate Chip flavors.
" At Bond Bakery Brands, we continue to see
growth opportunities within existing product categories
through unique flavors, shapes and/or formats, "
" CONSUMERS ARE LOOKING
FOR NEW AND MEMORABLE
EXPERIENCES THROUGH
SWEET GOODS. "
Kayla Rochkin, Bond Bakery Brands
Rochkin explained. " Consumers are looking for new
and memorable experiences through sweet goods. We
believe that the snacking occasion will continue to
grow as younger consumers focus on a more flexible,
on-the-go lifestyle. We will continue to focus innovation
around convenience, single-serve sweet goods
for on-the-go, while offering great value. Through
Coco Bakery, for example, we can offer customers
products such as mallow pops and mac pops, alongside
our popular cake pops, items that are new in
the category and offer a unique indulgent experience
for consumers. "
Sometimes all it takes is a new twist on an old favorite.
Drake's and Little Debbie, another McKee Foods brand,
introduced new flavors to their well-established lines of
snack cakes and donuts. Drake's Boston Creme Yodels
are " moist, golden (cakes) rolled around Boston Cremeflavored
creme and enrobed in Drake's rich, dark fudge
icing, " according to McKee, while Apple Cinnamon
Donut Sticks from Little Debbie are topped with apple
cinnamon-flavored glaze.
Bakeries will continue to launch innovative new products
as long as they are successful.
" Our new Cinnamon Kouign Amann has quickly
become one of our most popular products, " Van Wyhe
said. " It has the perfect combination of buttery and sugary
croissant goodness with creamy cinnamon filling.
It's so popular that we are now exporting it to Europe.
Due to the success of our Cinnamon Kouign Amann, we
have launched a whole line of filled Kouign Amann flavors
for the wholesale bakery market. "
Whether it's unique flavors and formats or unusual
mashups, innovation will allow bakeries big and small to
satisfy consumer demand.
Roll with the changes
Sweet goods are not immune from the recent push
for healthier baked goods and snack foods. Like most
categories, there is a move toward clean label products.
Gluten-free, vegan and products free of the nine
major allergens have become a priority for commercial
bakeries.
Center aisle dollar sales for the pastry/Danish/coffee cakes
category remains strong.
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Baking & Snack - November 2024

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