Baking & Snack - November 2023 - 41
" SINGLE-SERVE
PRODUCTS WITH
REDUCED PRICE
POINTS CONTINUE
TO PERFORM AND
WILL CONTINUE TO
GROW IN 2024. "
Par Grandinetti, Rocky Mountain Pies
The Secret to Safe, Smooth
Conveying is Volkmann
" They are 'in and out' at the perimeter of the store, at
convenience stores, or online, increasingly looking for
more unique, better-for-you, sustainable and affordable
solutions before they 'advertise forward' what they like to
others, " he said.
Rubicon Bakers offers vegan varieties of its whole
cakes and cupcakes, and is also a certified B-Corp, a certification
given to companies meeting high standards of
social and environmental performance and transparency.
Across age groups, convenience stores also pose an opportunity
for sweet goods, Ms. Altobelli noted. C-store
bakery boosted unit sales 8% in the past year, according
to Circana, capitalizing on demand for single-serve and
on-the-go treating.
There is more pressure on c-store chains to grow incremental
revenue through food and bakery coming out of
the pandemic, Mr. Stippich said, and snacking and dashboard
dining will only continue to grow in this channel.
" But it can't just be like it was 10 years ago, " he said.
" Offerings must intrigue millennial and Gen Z consumers
who will be looking for the right brand, the right experience
and the right, authentic quality. "
While product innovation can drive consumer engagement
and growth, dessert brands shouldn't overdo it with
their new offerings, Mr. Stippich said. He emphasized
manufacturers should avoid introducing many harderto-understand
concepts. While these products may generate
buzz, they likely won't have the staying power of the
classic treats consumers always return to.
" Newstalgia is pushing back to the core with a twist, "
he said. " So how can you help consumers prioritize their
food dollars by giving them what they've loved all along,
but with a higher-quality presentation? "
Sweet goods don't need to reinvent the wheel. They're
a nostalgic source of comfort for consumers, and that
shouldn't change. But through premium flavors, exciting
mashups, convenient and permissible portions and
improved labels, brands are elevating their classics to
stand out.
*
A lot of our customers can't talk about their secret to safe,
smooth, gentle conveying but everyone knows the secret
is Volkmann. Our patented pneumatic vacuum conveyors
automatically transfer powders and other bulk materials
from one point to another
in fully enclosed, dust-tight,
explosion-proof systems.
▪ Automated, hygienic and quiet
▪ Easy to use, easy to clean
▪ No tools disassembly
▪ Stainless steel as standard
▪ Fast lead times, easy to install
1900 Frost Road, Suite 102, Bristol, PA 19007
See action videos, get free test at Volkmannusa.com
Volkmannusa.com | 609-265-0101
http://www.Volkmannusa.com
http://www.Volkmannusa.com
Baking & Snack - November 2023
Table of Contents for the Digital Edition of Baking & Snack - November 2023
Baking & Snack - November 2023 - Intro
Baking & Snack - November 2023 - 1
Baking & Snack - November 2023 - 2
Baking & Snack - November 2023 - 3
Baking & Snack - November 2023 - 4
Baking & Snack - November 2023 - 5
Baking & Snack - November 2023 - 6
Baking & Snack - November 2023 - 7
Baking & Snack - November 2023 - 8
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