Baking & Snack - November 2023 - 29
IS YOUR PROCESS
HURTING PROFITS?
late on top, " Mr. Reade explained. " All glaze is made in-house
with our proprietary recipe. "
Four baskets of product are placed onto trays and taken into
the order room, a 30,000-square-foot space recently added
to the bakery. Here, employees hand-pick product and organize
orders for each of their c-store customer's stores. Trays go
through a Texwrap shrink-wrapper and are stacked onto carriers
for delivery.
" [The order room] is specifically for picking, " Mr. Reade
said. " It's temperature-controlled; it's quieter; the ceilings are
lower; it's bright so people can see the product and make sure
there are no deficiencies. "
Whether a store orders a single item or 1,000, Bakery
Express hand-picks that order every day. Tray stacks are labeled
with the store number and put onto trucks to be sent to
distribution centers.
" Every tray stack that you see goes to a different store for dehitting
refresh on company website
Bakery Express is a versatile, high-speed
operation that serves a variety of customers,
but for years its website didn't accurately
reflect these capabilities. The site was very
retail-oriented, noted Steve Borsh, Bakery
Express chief executive officer, but retail
makes up only 2.5% of its business.
" And frankly, most of our retail customers
don't even shop or renew things online, " he
said.
In need of an update, the website has been
totally overhauled, complete with many new
features that better reflect what Bakery Express
is all about.
" We're not a super flashy, in-your-face kind
of company. We just get the work done, " said
Matt Reade, chief financial officer. " We've
flown under the radar, but we have a lot of
capabilities. And we said, 'You know what?
We're better than this.' "
The updated site features photos and videos
of the plant that showcase its capabilities.
There is also an employment tab for applicants
to apply online, a first for the company. The
biggest update, however, is the addition of
spec sheets for all Bakery Express products,
allowing customers to quickly find product and
nutrition information. In the past, this process
has sometimes taken months, Mr. Borsh said.
" It should take 2 minutes, " he said. " It's all
going to be on there now, and that's just better
for everybody. "
Full custom solutions that
are designed with your
operational processes
in mind.
The technology and
experience to
increase
efficiency
and profits.
Material
Weighing/
Batching
Process
Control/
Automation
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AUTOMATION, BATCHING & WEIGHING SPECIALISTS
815-625-0852 * sci@sterlingcontrols.com
www.sterlingcontrols.com
www.bakingbusiness.com / November 2023 Baking & Snack 29
https://www.sterlingcontrols.com?utm_source=Baking+and+Snack&utm_medium=print&utm_campaign=2023&utm_id=2023.06.HalfPageIsland
http://www.sterlingcontrols.com
Baking & Snack - November 2023
Table of Contents for the Digital Edition of Baking & Snack - November 2023
Baking & Snack - November 2023 - Intro
Baking & Snack - November 2023 - 1
Baking & Snack - November 2023 - 2
Baking & Snack - November 2023 - 3
Baking & Snack - November 2023 - 4
Baking & Snack - November 2023 - 5
Baking & Snack - November 2023 - 6
Baking & Snack - November 2023 - 7
Baking & Snack - November 2023 - 8
Baking & Snack - November 2023 - 9
Baking & Snack - November 2023 - 10
Baking & Snack - November 2023 - 11
Baking & Snack - November 2023 - 12
Baking & Snack - November 2023 - 13
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Baking & Snack - November 2023 - 15
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Baking & Snack - November 2023 - 18
Baking & Snack - November 2023 - 19
Baking & Snack - November 2023 - 20
Baking & Snack - November 2023 - 21
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