Baking & Snack - November 2023 - 22
BAKERY EXPRESS
" Some of the customers we deal with want to see
certain ingredients removed from the products, " Mr.
Borsh observed. " And they're willing to accommodate
that from a price point of view, from a marketing
point of view. I think that has a lot to do with the success
of the pretzel, because it's not seen by the customers
as something that's sugar-laden or overly sweet. "
Spicy and Latin American-inspired flavors are
also establishing themselves in the bakery space, and
Mr. Borsh noted that much of the co-manufacturing
Bakery Express does has shifted toward the Hispanic
market.
" Some of the packaged donuts we've done include
mango spice and chocolate poblano - flavors that
we just never thought about, " he said. " The flavor
profiles have really started to shift toward combinations
of spicy and sweet. "
Making the right moves
Timing is everything at Bakery Express. The bakery
receives fresh orders at 10:30 a.m., and within a few
hours must hand pick, package, wrap and ship out
thousands of products, anywhere from five to seven
truckloads worth, every day.
" Simultaneously, we're producing our frozen prodBakery
Express' 150,000-square-foot facility runs 24/7.
Top: (From left)
Steve Borsh, chief
executive officer;
Matt Reade,
chief financial
officer; and Gregg
Saraceno, director
of purchasing, lead
Bakery Express.
Bottom: Products
are hand-picked
and organized in
the order room for
delivery.
zels, " he said. " And then people started sampling it. Now
we're doing a ton of pretzels. "
Frozen donuts reflect a similar story. Mr. Borsh explained
that many fresh donut operators switched to frozen,
allowing them to slack donuts as needed and avoid
throwing away lots of product at the end of the day, especially
as foot traffic fell off in their stores.
" And if they did sell a bunch on any given day, they
could take more out and slack it out very quickly and
stay in business, " he said.
The donut category as a whole is taking off, with perimeter
donut unit sales jumping 5.6% at a time when
many other sweet goods have seen unit sales dip, according
to Circana data for the 52 weeks ending Aug. 13.
Mr. Borsh said he expects fresh and frozen donuts to be
a growth driver for Bakery Express going forward.
Another growing trend Bakery Express has seen is a
move toward clean label products.
22 Baking & Snack November 2023 / www.bakingbusiness.com
http://www.bakingbusiness.com
Baking & Snack - November 2023
Table of Contents for the Digital Edition of Baking & Snack - November 2023
Baking & Snack - November 2023 - Intro
Baking & Snack - November 2023 - 1
Baking & Snack - November 2023 - 2
Baking & Snack - November 2023 - 3
Baking & Snack - November 2023 - 4
Baking & Snack - November 2023 - 5
Baking & Snack - November 2023 - 6
Baking & Snack - November 2023 - 7
Baking & Snack - November 2023 - 8
Baking & Snack - November 2023 - 9
Baking & Snack - November 2023 - 10
Baking & Snack - November 2023 - 11
Baking & Snack - November 2023 - 12
Baking & Snack - November 2023 - 13
Baking & Snack - November 2023 - 14
Baking & Snack - November 2023 - 15
Baking & Snack - November 2023 - 16
Baking & Snack - November 2023 - 17
Baking & Snack - November 2023 - 18
Baking & Snack - November 2023 - 19
Baking & Snack - November 2023 - 20
Baking & Snack - November 2023 - 21
Baking & Snack - November 2023 - 22
Baking & Snack - November 2023 - 23
Baking & Snack - November 2023 - 24
Baking & Snack - November 2023 - 25
Baking & Snack - November 2023 - 26
Baking & Snack - November 2023 - 27
Baking & Snack - November 2023 - 28
Baking & Snack - November 2023 - 29
Baking & Snack - November 2023 - 30
Baking & Snack - November 2023 - 31
Baking & Snack - November 2023 - 32
Baking & Snack - November 2023 - 33
Baking & Snack - November 2023 - 34
Baking & Snack - November 2023 - 35
Baking & Snack - November 2023 - 36
Baking & Snack - November 2023 - 37
Baking & Snack - November 2023 - 38
Baking & Snack - November 2023 - 39
Baking & Snack - November 2023 - 40
Baking & Snack - November 2023 - 41
Baking & Snack - November 2023 - 42
Baking & Snack - November 2023 - 43
Baking & Snack - November 2023 - 44
Baking & Snack - November 2023 - 45
Baking & Snack - November 2023 - 46
Baking & Snack - November 2023 - 47
Baking & Snack - November 2023 - 48
Baking & Snack - November 2023 - 49
Baking & Snack - November 2023 - 50
Baking & Snack - November 2023 - 51
Baking & Snack - November 2023 - 52
Baking & Snack - November 2023 - 53
Baking & Snack - November 2023 - 54
Baking & Snack - November 2023 - 55
Baking & Snack - November 2023 - 56
Baking & Snack - November 2023 - 57
Baking & Snack - November 2023 - 58
Baking & Snack - November 2023 - 59
Baking & Snack - November 2023 - 60
Baking & Snack - November 2023 - 61
Baking & Snack - November 2023 - 62
Baking & Snack - November 2023 - 63
Baking & Snack - November 2023 - 64
Baking & Snack - November 2023 - 65
Baking & Snack - November 2023 - 66
Baking & Snack - November 2023 - 67
Baking & Snack - November 2023 - 68
Baking & Snack - November 2023 - 69
Baking & Snack - November 2023 - 70
Baking & Snack - November 2023 - 71
Baking & Snack - November 2023 - 72
Baking & Snack - November 2023 - 73
Baking & Snack - November 2023 - 74
Baking & Snack - November 2023 - 75
Baking & Snack - November 2023 - 76
Baking & Snack - November 2023 - 77
Baking & Snack - November 2023 - 78
Baking & Snack - November 2023 - 79
Baking & Snack - November 2023 - 80
Baking & Snack - November 2023 - 81
Baking & Snack - November 2023 - 82
Baking & Snack - November 2023 - 83
Baking & Snack - November 2023 - 84
Baking & Snack - November 2023 - 85
Baking & Snack - November 2023 - 86
Baking & Snack - November 2023 - 87
Baking & Snack - November 2023 - 88
Baking & Snack - November 2023 - 89
Baking & Snack - November 2023 - 90
Baking & Snack - November 2023 - 91
Baking & Snack - November 2023 - 92
Baking & Snack - November 2023 - 93
Baking & Snack - November 2023 - 94
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Baking & Snack - November 2023 - 97
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Baking & Snack - November 2023 - 99
Baking & Snack - November 2023 - 100
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Baking & Snack - November 2023 - 102
Baking & Snack - November 2023 - 103
Baking & Snack - November 2023 - 104
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Baking & Snack - November 2023 - 110
Baking & Snack - November 2023 - 111
Baking & Snack - November 2023 - 112
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Baking & Snack - November 2023 - 114
Baking & Snack - November 2023 - 115
Baking & Snack - November 2023 - 116
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