Baking & Snack - November 2022 - 47

ucts. The decline in consumption of milk over the years
has led to serious deficiencies in vitamin D, in particular.
The addition of long-chain polyunsatured fatty acids
such as EPA and DHA from fish oil or algal sources
would also be a plus. "
Calcium-based leavening acids and potassium-based
baking sodas provide ways to fortify baked goods with
these minerals, said Amr Shaheed, technical service
manager, food applications, Innophos.
Essential minerals like calcium and magnesium help
support healthy bones and muscle function while choline
and iron are critical for maintaining brain and cognitive
health, Dr. Ciappio said.
Snack bars that boost energy are finding new relevance,
said Mathew Brady, marketing specialist at IFPC.
" Consumers often turn to baked goods to indulge
themselves in a sweet treat, " he said. " This helps with
stress reduction and relaxation. We are also seeing a
rise in baked goods with energy boost claims infused
with caffeine. "
Mental health has become a topic that is discussed
ALTHOUGH CONSUMERS KNOW THE
BENEFITS THEY'RE SEEKING, THEY
DON'T ALWAYS KNOW WHAT TO
LOOK FOR ON NUTRITION LABELS.
more widely and openly, and more products are becoming
available to help people cope with stress and anxiety.
" The pandemic has made consumers more aware
of mental health, " Ms. Roullier said. " We see an increase
in consumers who believe food can improve
their mood. Adaptogens are all the rage right now. They
claim to improve mood, reduce stress and promote relaxation.
Adaptogens can improve concentration, focus
and memory. "
She added that food and beverages with a sleep claim
have shown strong growth and those containing CBD are
expected to expand broadly as well.
One example she cited that illustrates this trend is the
Good Mood Cookie launched in Germany by Berlin
Organics. It contains ashwagandha and rishi, both of
which are linked to reducing stress and anxiety.
Native Potato, Tapioca, and
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American Key Food Products, 1 Reuten Drive, Closter, NJ 07624 | Toll-free: (877) 263-7539
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