Baking & Snack - November 2022 - 36

CONVENIENCE STORES
ply the c-store channel.
According to NACS, cstores
make 160 million
transactions a day, of
which 30 million occur
at the pump and account
for 80% of the nation's
gas purchases.
In 2021, total industry
sales reached $705.7 billion,
of which $427.8 billion
came from fuel and
$277.9 billion from merchandise
inside the store.
Mr. Lenard noted total
merchandise rose 6.4%
last year, with a portion of
that increase coming from
price hikes. Traditionally,
he said, about 80% of food
items are sold for immediNew
products such
as single-serve bags
of Zapp's SinfullySeasoned
Pretzel Stix
spark impulse sales or
can be paired with a
sandwich as part of a
meal deal.
Utz Brands
ate consumption within the hour and often within minutes.
Since the pandemic, people are using c-stores more
as a quick grocery stop as well with purchases of pantry
items like milk, a loaf of bread or canned goods.
NACS also reported sales of salty snacks grew 11.3%
in 2021, while packaged sweet snacks popped up 14.3%
and healthy/alternative snacks jumped 23.3%.
Utz Brands participates in all these categories with its
Utz, Zapp's, Boulder Canyon and Good Health brands,
as well as its portfolio of regional brands, said Jessica
Reese, vice president, small format channels, for the
Hanover, Pa.-based snack producer.
" It's especially important to make sure we're engaging
our customers in a fun way to bring energy between flavors
and packaging and leveraging retail floor placements
to generate incremental impulse purchases, " she said.
Most recently, for instance, Utz introduced Zapp's
Sinfully-Seasoned Pretzel Stix for the c-store market.
" We have fun flavors and fun packaging, " Ms. Reese
said. " We have the new Zapp's Jazzy Honey Mustard flavor
and our Voodoo flavored Pretzel Stix that consumers
are really excited about. "
NACS also noted the highly profitable prepared foods
segment climbed 18.3% over the previous year.
" That sounds incredibly rosy, but in general, trips
were down, " Mr. Lenard said. " There were fewer people
coming into c-stores compared to 2019. The good news
is the market basket is up. "
However, the total number of units slipped 1.5% to
TOTAL C-STORE INDUSTRY
SALES IN 2021 REACHED
$705.7 BILLION, OF WHICH
$427.8 BILLION CAME FROM
FUEL AND $277.9 BILLION
FROM MERCHANDISE
INSIDE THE STORE.
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Baking & Snack - November 2022

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