Baking & Snack - November 2022 - 26

GALAXY DESSERTS
ing pops so much and grabs consumers' attention. "
The company also offers Parisian macarons made by
sandwiching two petite crisp cookie shells together with
a flavorful filled center. The classic line includes a 12-pack
box of six assorted flavors, including chocolate hazelnut,
lemon, raspberry, salted caramel, pistachio and vanilla. Its
fruit-inspired retail pack includes coconut, raspberry, pistachio,
fig with poppy seeds, mango and chocolate caramel.
The products are sold by in-store bakeries and have a refrigerated
shelf life of 30 days and ambient for 15 days. In addition
to a light snack throughout the day, the festive macarons
are positioned for entertaining and holiday occasions.
" Supermarkets want to bring more consumers into their
stores, and we are here to offer different ideas, multiple solutions
and various recipes to offer consumers different
products, " Ms. Dubois said.
In the freezer case, the company now has ready-to-bake
croissants ranging from an eight-pack of its authentic minibutter
variety to a four-pack of its larger chocolate and custard
freezer-to-oven item, which also captured a 2021 sofi
award for best new product in the baked goods category.
Retail ready, set, go
Another significant initiative involved packaging innovation
for its retail products. Instead of being cartoned like other
baked snacks, Ms. Dubois said, the Brioche To Go! line relied
on consumer surveys with both adults and children to
develop the plastic bag that features a distinctive identity of
coordinated diamonds, logos and other graphics to create a
cohesive family of products. She added sustainability is an
important initiative for the Brioche Pasquier Group. Most recently,
the company removed all plastic used in trays, shrink
wrapping and other packaging for its croissant product line,
resulting in 44,000 lbs of plastic savings in 2021.
Because the company also wanted to educate consumers
about a one-of-a-kind treat in the market, the packaging design
also focuses more on the handheld product's image and
being made with non-GMO ingredients. It also highlights
the Brioche To Go! name while downplaying the Brioche
Pasquier brand because many in-store bakeries prefer to sell
products under their own labels. The bag can stand up on
the shelf for a display, which Ms. Dubois said is an important
merchandising function for retail customers. For labor
savings, supermarkets just need to put out the frozen products
and attach a code date and price on the bag.
" The whole starting point was to focus on the products
and make consumers understand just what brioche was,
and that we are a brioche company, " she said. " That's why
we put the brand name in the lower part of the package. "
Top: The bakery's battery of rack ovens bakes treats like tarts as well
as components like sponge cake for myriad elegant desserts.
Bottom: Freshly laminated dough travels along the high-speed, PLCcontrolled
croissant and pastry line.
26 Baking & Snack November 2022 / www.bakingbusiness.com
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Baking & Snack - November 2022

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