Baking & Snack - November 2022 - 25

Bossard said. " If you look at other companies, they are
much more focused on producing only the brioche
product. Others are more focused on the pastries. "
Charlotte Dubois, marketing manager, pointed out
the company wants to participate in every meal and
snacking occasion throughout the day. Take the Brioche
To Go! line of French brioche rolls, which come in sixcount
packs for breakfast, lunch and as an after-school
snack. Currently, the kid-friendly treats made with nonGMO
ingredients come in chocolate chip, chocolatefilled
and strawberry varieties with more than 10 other
types that can potentially be shipped from its French
bakeries in the future.
" Everybody likes chocolate filling and chocolate
chips, and we wanted to bring some fruit with the strawberry, "
Ms. Dubois said. " We also have the chocolate
chips in our popular brioche loaf, and we know specialty
stores like different flavors of the same item. "
The handhelds have a 12-month shelf life when frozen
and up to 45 days after being slacked out at the store.
" Snacking is a worldwide trend, " she said. " We wanted
" INNOVATION IS NOT JUST A
NEW PRODUCT. IT COULD BE
NEW PACKAGING OR NEW
TECHNOLOGY. EVERY ONE OF
THOSE IS ABOUT INNOVATION. "
Pascal Bossard, Galaxy Desserts
a product that is convenient with individually wrapped
products and then push it further into the market. "
Galaxy Desserts has focused on in-store bakeries for
the Brioche To Go! line, which made its debut at the
2022 International Dairy Deli Bakery Association's show
this summer. However, Ms. Dubois emphasized that
it's the No. 1 brioche snack in France and can be sold
throughout supermarkets, specialty stores, convenience
stores, warehouse clubs and mass merchandisers.
" We also want to push the product into the snack aisle
as well and see how it does against the competition on
the shelf, " Ms. Dubois pointed out. " Brioche To Go! has
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Baking & Snack - November 2022

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