Baking & Snack - November 2022 - 20

IBIE 2022
The Cannabis Central Pavilion was a new feature at
IBIE 2022 and offered attendees education sessions and
exhibitors to demystify this growing category.
IBIE
able?' We heard more questions about sustainability
in terms of company culture as potential
customers look to do business with suppliers with
similar values, and I don't know if I've ever gotten
that question before. "
On the ingredient side, questions around susNEW
AT IBIE 2022:
Cannabis, sanitation and a celebration of bread
The International Baking Industry Exposition (IBIE) 2022 introduced
several components: the Cannabis Central Pavilion powered
by Cannabis Products, the Sanitation Pavilion, a partnership
with the Tiptree World Bread Awards, and The Rockin' Pint presented
by AB Mauri.
The Sanitation Pavilion addressed the rising concerns of food
safety by bringing exhibitors focused on these issues to one
centralized location of the West Hall of the Las Vegas Convention
Center.
" Sanitation has changed a lot since the onset of the pandemic, "
said Jorge Zarate, vice chair of the IBIE 2022 committee and global
senior vice president of operations and engineering at Grupo
Bimbo, Mexico City, in an interview with Baking & Snack Features
Editor Michelle Smith. " We've learned many best practices we
want to keep. There are a lot of new products and procedures to
improve food safety and sanitation. In the field of innovation, food
technology is always moving at a fast pace. "
The Cannabis Central Pavilion, located in the North Hall, offered
education sessions and demos aimed to demystify this growing
market in the baking industry. While the market is still emerging,
it looks to gain traction as more US states legalize marijuana and
the federal government is expected to issue guidance or legislation
in the next few years. Live demos from the Cannabis Central
Pavilion were livestreamed and are available on-demand.
The Tiptree World Bread Awards, a celebration of the art of breadbaking,
were for the first time judged and presented at IBIE. Bakers
competed in 16 different categories, including gluten-free, pretzel,
challah, bagel, flatbread, burger bun, ciabatta, sourdough and more.
Guy Frenkel, Céor, Santa Fe Springs, Calif., was named the overall
winner with his sourdough loaf, the Glorious Bastard. Mr. Frenkel's
winning loaf also took first prize in the sourdough category.
20 Baking & Snack November 2022 / www.bakingbusiness.com
tainability go beyond simply having the right certification,
such as the Roundtable on Sustainable
Palm Oil for oil ingredients, but also regenerative
agriculture for crops like wheat, corn and soy,
and humane farming practices around the world
for vulnerable crops such as palm and cocoa.
Increasingly, baking companies are looking for
ingredients that are friendly to the environment
and humanity at every level of the process.
Sustainability is becoming more important
to not only prospective customers but also prospective
employees. Millennials and Generation
Z employees are more interested in working for
companies that are aligned with their own personal
values. Sustainability is often one of those
values in addition to other corporate social responsibility
goals.
Education to overcome challenges
Many of the major themes on the show floor
were also supported by IBIEducate sessions and
demos. IBIE gave attendees access to 192 speakers
either through the 111 presentations and
hands-on workshops or the 61 show floor demos.
Multiple sessions touched on sustainability,
whether the focus was energy-efficient operations,
waste reduction or regenerative agriculture.
The American Bakers Association (ABA)
hosted a conversation with Chris Wolfe, senior
director, environmental and sustainability, and
Kevin Yavari, senior manager, environmental
and sustainability, of Bimbo Bakeries USA,
Horsham, Pa. Mr. Wolfe and Mr. Yavari shared
how the US Environmental Protection Agency's
Energy Star program can help bakers reach
their operational sustainability goals.
The workforce crisis was also touched on
in several education sessions, whether it was
Rowdy Brixey, president and founder of Brixey
Engineering, emphasizing improved maintenance
programs to address this specific workforce gap,
or the ABA and BEMA panel on launching diversity,
equity and inclusion programs.
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Baking & Snack - November 2022

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