Baking & Snack - May 2024 - 26

ANTHONY & SONS BAKERY
Both lines are a product of Anthony & Sons' commitment
and investment into a robust R&D program.
A new direction
Baldo Dattolo believes the company's passion for innovation
is its greatest strength. The R&D and quality assurance
team is a dedicated group of people that specialize
in new product development. Baldo Dattolo doesn't
want to keep customers waiting for their prototypes or
for quality to slip.
For every new product, Anthony & Sons starts by doing
its homework, relying on market research to confirm
that demand is there, but the instincts for good food are
strong in this family. Vinny Di Bella, Baldo's brotherin-law,
serves as vice president of manufacturing, with
Baldo's cousins Phil Dattolo as general manager and
Anthony Dattolo serving as director of production,
making this truly a family endeavor.
" A customer can give us a product and ask us to replicate
it, and within a day, Vinny typically can deliver a prototype, "
Baldo Dattolo said. " We also rely on our Italian
heritage a lot. Our family is really into food. We love the
creativity part, and that runs through everything we do. "
New products start upstairs in the R&D lab, and when
they're ready for a test run in the store, the company's
corporate chef will work with the product to see what he
can do. The bakery café serves as a proving ground for
new products.
The avocado bread was the brainchild of both
Rizzitello and Baldo Dattolo. Avocado toast has been
consistently on the rise since it was likely introduced in
the 1990s. The highly customizable dish can be served
at any daypart, as a meal or as a snack, lending to its
staying power. Even today, Rizzitello saw that market
research showed avocado on multigrain bread was continuing
to grow 5% to 10%, and he saw an opportunity.
Rizzitello thought, " Why not add the avocado directly
into the bread? "
At first, Baldo Dattolo was hesitant. The bakery already
had so much going on, but when he noticed his
wife enjoyed avocado toast every morning for breakfast,
he agreed.
" I knew it had to stand out though from our regular
lineup, so I created the brand, The Avocado Bread Co., "
he said.
Formulating the bread for the right amount of avocado,
texture, flavor and color took about three months, which
Top: Doughs are mixed in 1,000-lb batches in four mixers that
serve five production lines.
Middle & Bottom: After ciabatta dough is sheeted to the appropriate
thickness, the dough is cut into lanes and then rectangles to
create a ciabatta hero.
26 Baking & Snack May 2024 / www.bakingbusiness.com

Baking & Snack - May 2024

Table of Contents for the Digital Edition of Baking & Snack - May 2024

Baking & Snack - May 2024 - Intro
Baking & Snack - May 2024 - 1
Baking & Snack - May 2024 - 2
Baking & Snack - May 2024 - 3
Baking & Snack - May 2024 - 4
Baking & Snack - May 2024 - 5
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