Baking & Snack - May 2022 - 54

SWEETENERS
Baked goods sweetened with honey have a
natural health halo that many consumers desire.
National Honey Board
Targan said. " They took this advice and
not only saved money, but the quality of
their finished product also improved, thus
garnering them additional market share.
This kind of solution was possible because
the customer was willing to be agile when
it came to reformulating and relabeling. "
Consumers today are interested in products
with clean, all-natural ingredients.
Emergen Research said the global natural
sweeteners market will grow to $5.3 billion
in 2030, a nearly 7% compound annual
growth rate from 2021 to 2030. Increasing
use of stevia, honey, coconut, sugar, monk
fruit and other sweeteners is forecast to
drive the growth.
Honey is up to 1.5 times sweeter than
sugar and delivers multiple benefits such
as sweetness, flavor and functionality, said
Catherine Barry, director of marketing at
the National Honey Board.
" Honey also has more than 3,000 varietals,
each with a unique color, taste and
flavor, " she said. " Bakers and snack manueven
bigger given the current difficult supply chain for
food ingredients. So brands must consider their options
and the benefits sugar replacing ingredients provide,
such as their sweetening profile, calories and glycemic
profile, to name a few attributes, that they will lend to
the final packaged food. "
Amy Targan, president of Malt Products Corp., said
that domestic supplies can mitigate some supply chain
problems and that agile companies have an advantage
because they are willing to make changes based on market
conditions. For example, she said that one pretzel
maker, in an effort to save on costs, had been using a
blend of malt extract and glucose, which was sourced
from imported tapioca. But the company pivoted away
from the glucose as the price of tapioca rose.
" We suggested to this customer that they revert back
to their original formulation of 100% malt extract, " Ms.
EMERGEN RESEARCH SAYS THAT THE
GLOBAL NATURAL SWEETENERS MARKET
WILL GROW TO $5.3 BILLION IN 2030,
A NEARLY 7% COMPOUND ANNUAL
GROWTH RATE FROM 2021 TO 2030.
54 Baking & Snack May 2022 / www.bakingbusiness.com
facturers can sweeten and add a unique flavor to products
by using varietal honeys. "
It also brings functionality, acts as a natural shelf life
extender, mold inhibitor and binder in products such as
nut- and seed-dense food bars, Ms. Barry added.
" Consumers love honey, view it as natural and understand
they're supporting beekeepers and honeybee
health when they purchase products with honey, "
she said.
A natural sweetening system that eliminates added
sugar and uses sweeteners and fibers that aid in functionality
and leavening can deliver good results, Mr.
King said.
" In my formulation experience, the best combination
is a sweetening system that contains allulose for its functionality
in Maillard and leavening, erythritol to suppress
burn point, soluble tapioca fiber to create humectancy
and bulk, and a combination of stevia and monk
fruit in very small amounts to bring these sweeteners to
parity with the sweetness in sugar, " Mr. King said. " This
would be the gold standard for clean label sugar reduction
in baked goods. "
Optimizing sweeteners
Some ingredients can be used to bolster the flavors and
sweetness of baked foods. Bakers who may be tempted
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