Baking & Snack - May 2022 - 38

5 GENERATION BAKERS
Finishing Jenny
Lee Swirl Bread is
a labor-intensive
process, one Scott
Baker, president,
hopes to automate
in the future.
ing a rough 2018-2019. Then came the pandemic.
With the closing of restaurants and schools and shoppers
avoiding the in-store bakery, the company lost 50%
of its business. Scott Baker got strategic about how to
meet the orders and maximize his employees' time. He
alternated running production for a week and laying off
his staff for a week so they could collect the stimulus unemployment.
The next week he would hire them back.
What kept 5 Generation Bakers going was the 500%
increase in online sales. QVC noticed the intense growth
it was experiencing in food sales and looked to expand
that side of its business. The home shopping network
called 5 Generation Bakers, asking if the company was
still interested in a partnership. Scott Baker was.
The bakery filmed its first segment in November 2020
and another before the end of the year. Those two appearances
were so successful, the partnership has continued.
The bakery also started producing sliced bread
as a co-manufacturer for another food processor.
Between those two opportunities, 5 Generation Bakers
was able to post 15% revenue growth for 2020. In 2021,
5 Generation Bakers achieved 25% revenue growth with
that new business and in-store bakeries, restaurants and
schools reopening.
" NO ONE KNOWS HOW
TO COMMERCIALIZE AND
AUTOMATE THE PROCESS.
PEOPLE LIKE IT, BUT
IT'S A REALLY LABORINTENSIVE
PROCESS. "
Scott Baker, 5 Generation Bakers
38 Baking & Snack May 2022 / www.bakingbusiness.com
Scott Baker sees QVC as the place where 5 Generation
Bakers can really grow. It's enabling him to fulfill his ultimate
dream - to make Jenny Lee a household name
across the country. While the sales margins are good
with the partnership, it's the reach and exposure that's
valuable to that goal. Through sales to consumers, Jenny
Lee is already reaching all 50 states and gaining exposure
to retailers who might not have otherwise heard of
the brand.
" QVC is the most exciting channel we're in because
it's making us a national household name, " Scott Baker
said. " QVC brings exposure, creates a personality and
provides a place where I can offer them some new and
exciting things. "
The company launched three savory breads - Olive
Focaccia, Garlic and Herb, and Tomato Basil - in March.
The products had been developed in 2020, but the launch
was delayed while 5 Generation Bakers found its footing
during the pandemic. Bringing those products to QVC
provides a platform through which Scott Baker can educate
consumers on how to use these new breads.
" I have 7 minutes on QVC to show them how to
use our olive focaccia to make a pizza or even a grilled
cheese sandwich, " he said.
Today, Jenny Lee products are found at in-store bakeries
in 20 to 25 states in the Northeast, moving into the
northern Midwest. 5 Generation Bakers has foodservice
customers in Texas, Oklahoma and Missouri and is
growing its reach in that side of the business.
The Baker family businesses haven't always had it easy,
but each generation has found a way to see the opportunity
in each challenge and rebuild the business in that
generation's own image. For Scott Baker, that has meant
streamlining for efficiencies, a commitment to clean labels
and his own values of integrity and making someone's day
with his family's iconic brand. With double-digit growth
and a plan for the future, the sky is the limit.
*
http://www.bakingbusiness.com

Baking & Snack - May 2022

Table of Contents for the Digital Edition of Baking & Snack - May 2022

Baking & Snack - May 2022 - Intro
Baking & Snack - May 2022 - 1
Baking & Snack - May 2022 - 2
Baking & Snack - May 2022 - 3
Baking & Snack - May 2022 - 4
Baking & Snack - May 2022 - 5
Baking & Snack - May 2022 - 6
Baking & Snack - May 2022 - 7
Baking & Snack - May 2022 - 8
Baking & Snack - May 2022 - 9
Baking & Snack - May 2022 - 10
Baking & Snack - May 2022 - 11
Baking & Snack - May 2022 - 12
Baking & Snack - May 2022 - 13
Baking & Snack - May 2022 - 14
Baking & Snack - May 2022 - 15
Baking & Snack - May 2022 - 16
Baking & Snack - May 2022 - 17
Baking & Snack - May 2022 - 18
Baking & Snack - May 2022 - 19
Baking & Snack - May 2022 - 20
Baking & Snack - May 2022 - 21
Baking & Snack - May 2022 - 22
Baking & Snack - May 2022 - 23
Baking & Snack - May 2022 - 24
Baking & Snack - May 2022 - 25
Baking & Snack - May 2022 - 26
Baking & Snack - May 2022 - 27
Baking & Snack - May 2022 - 28
Baking & Snack - May 2022 - 29
Baking & Snack - May 2022 - 30
Baking & Snack - May 2022 - 31
Baking & Snack - May 2022 - 32
Baking & Snack - May 2022 - 33
Baking & Snack - May 2022 - 34
Baking & Snack - May 2022 - 35
Baking & Snack - May 2022 - 36
Baking & Snack - May 2022 - 37
Baking & Snack - May 2022 - 38
Baking & Snack - May 2022 - 39
Baking & Snack - May 2022 - 40
Baking & Snack - May 2022 - 41
Baking & Snack - May 2022 - 42
Baking & Snack - May 2022 - 43
Baking & Snack - May 2022 - 44
Baking & Snack - May 2022 - 45
Baking & Snack - May 2022 - 46
Baking & Snack - May 2022 - 47
Baking & Snack - May 2022 - 48
Baking & Snack - May 2022 - 49
Baking & Snack - May 2022 - 50
Baking & Snack - May 2022 - 51
Baking & Snack - May 2022 - 52
Baking & Snack - May 2022 - 53
Baking & Snack - May 2022 - 54
Baking & Snack - May 2022 - 55
Baking & Snack - May 2022 - 56
Baking & Snack - May 2022 - 57
Baking & Snack - May 2022 - 58
Baking & Snack - May 2022 - 59
Baking & Snack - May 2022 - 60
Baking & Snack - May 2022 - 61
Baking & Snack - May 2022 - 62
Baking & Snack - May 2022 - 63
Baking & Snack - May 2022 - 64
Baking & Snack - May 2022 - 65
Baking & Snack - May 2022 - 66
Baking & Snack - May 2022 - 67
Baking & Snack - May 2022 - 68
Baking & Snack - May 2022 - 69
Baking & Snack - May 2022 - 70
Baking & Snack - May 2022 - 71
Baking & Snack - May 2022 - 72
Baking & Snack - May 2022 - 73
Baking & Snack - May 2022 - 74
Baking & Snack - May 2022 - 75
Baking & Snack - May 2022 - 76
Baking & Snack - May 2022 - 77
Baking & Snack - May 2022 - 78
Baking & Snack - May 2022 - 79
Baking & Snack - May 2022 - 80
Baking & Snack - May 2022 - 81
Baking & Snack - May 2022 - 82
Baking & Snack - May 2022 - 83
Baking & Snack - May 2022 - 84
Baking & Snack - May 2022 - 85
Baking & Snack - May 2022 - 86
Baking & Snack - May 2022 - 87
Baking & Snack - May 2022 - 88
Baking & Snack - May 2022 - 89
Baking & Snack - May 2022 - 90
Baking & Snack - May 2022 - 91
Baking & Snack - May 2022 - 92
Baking & Snack - May 2022 - 93
Baking & Snack - May 2022 - 94
Baking & Snack - May 2022 - 95
Baking & Snack - May 2022 - 96
Baking & Snack - May 2022 - 97
Baking & Snack - May 2022 - 98
Baking & Snack - May 2022 - 99
Baking & Snack - May 2022 - 100
Baking & Snack - May 2022 - 101
Baking & Snack - May 2022 - 102
Baking & Snack - May 2022 - 103
Baking & Snack - May 2022 - 104
Baking & Snack - May 2022 - 105
Baking & Snack - May 2022 - 106
Baking & Snack - May 2022 - 107
Baking & Snack - May 2022 - 108
Baking & Snack - May 2022 - 109
Baking & Snack - May 2022 - 110
Baking & Snack - May 2022 - 111
Baking & Snack - May 2022 - 112
Baking & Snack - May 2022 - 113
Baking & Snack - May 2022 - 114
Baking & Snack - May 2022 - 115
Baking & Snack - May 2022 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com