Baking & Snack - May 2022 - 30

5 GENERATION BAKERS
cept Pepperidge Farm, " Scott Baker explained. " No one
knows how to commercialize and automate the process.
People like it, but it's a really labor-intensive process. "
Scott Baker worked with Rondo to develop a semi-automated
process to scale up production and find efficiencies,
something he always has his eye on to find more.
He founded 5 Generation Bakers in June 2009 and
fired up the ovens in the old Jenny Lee Bakery space in
February 2010 with an investment from an old family
friend, Russ Bundy, founder of Bundy Baking Solutions.
" My grandfather was Russ' first customer when he
Bernie Baker,
director of
operations,
mans the mixer
as it develops
500 lbs of
dough.
said. " I was burned out, and I was done baking. I was helping
my dad liquidate the business, sorting out what was
a business asset and what was a family heirloom when I
found my spark again. I thought, 'My grandfather rebuilt,
and I can, too.' "
With the support of his entrepreneurial wife, Joella
Baker, Scott Baker wrote a business plan for 5 Generation
Bakers. At Jenny Lee Bakery, he had seen how the retail
business had been declining while wholesale was growing.
He knew he wanted to focus on manufacturing
rather than distribution, so that's what he set out to do.
" Supermarkets had the most success selling our products,
so I decided to focus on manufacturing. I wanted
to be a baker again, " he said.
He also wanted to find the efficiency that Jenny Lee
Bakery had lacked. It had 300 products, short production
runs and hundreds of ingredients to track. So Scott
Baker decided to focus on one product, something that
he could do better than anyone and was missing in the
marketplace: the Jenny Lee Cinnamon Swirl Bread.
" I kept coming back to the swirl crimp bread because
everyone sells it in retail shops, but it doesn't
have a huge presence in the commercial bread aisle, exwas
selling shortening, and he believes in the Jenny Lee
brand, " Scott Baker said.
While Scott Baker believed in the Jenny Lee brand and
was staking his business on it, he wanted to separate his
new bakery from his father's, too.
Scott Baker also improved upon the original formulation
to meet modern market trends. While the circular
crimp-style loaf is decidedly original, he cleaned up the
label, removing trans fats and GMOs. Jenny Lee stands
for a quality, wholesome and delicious product, he said,
and what better way to bring that to the next generation
than with a commitment to clean label.
" I wanted Jenny Lee to be synonymous with clean, " he said.
For five years, Jenny Lee swirl bread was all 5
Generation Bakers made in 5,000 square feet of the
34,000 square feet of the original bakery.
Whenever a customer would ask Scott Baker if he
could make cakes or cookies or another product, he
would respond by selling off his father's old equipment
for that product.
" I had 30,000 square feet of depositors and other
After resting on the floor, dough is manually chunked and added
to the makeup line's hopper.
30 Baking & Snack May 2022 / www.bakingbusiness.com
http://www.bakingbusiness.com

Baking & Snack - May 2022

Table of Contents for the Digital Edition of Baking & Snack - May 2022

Baking & Snack - May 2022 - Intro
Baking & Snack - May 2022 - 1
Baking & Snack - May 2022 - 2
Baking & Snack - May 2022 - 3
Baking & Snack - May 2022 - 4
Baking & Snack - May 2022 - 5
Baking & Snack - May 2022 - 6
Baking & Snack - May 2022 - 7
Baking & Snack - May 2022 - 8
Baking & Snack - May 2022 - 9
Baking & Snack - May 2022 - 10
Baking & Snack - May 2022 - 11
Baking & Snack - May 2022 - 12
Baking & Snack - May 2022 - 13
Baking & Snack - May 2022 - 14
Baking & Snack - May 2022 - 15
Baking & Snack - May 2022 - 16
Baking & Snack - May 2022 - 17
Baking & Snack - May 2022 - 18
Baking & Snack - May 2022 - 19
Baking & Snack - May 2022 - 20
Baking & Snack - May 2022 - 21
Baking & Snack - May 2022 - 22
Baking & Snack - May 2022 - 23
Baking & Snack - May 2022 - 24
Baking & Snack - May 2022 - 25
Baking & Snack - May 2022 - 26
Baking & Snack - May 2022 - 27
Baking & Snack - May 2022 - 28
Baking & Snack - May 2022 - 29
Baking & Snack - May 2022 - 30
Baking & Snack - May 2022 - 31
Baking & Snack - May 2022 - 32
Baking & Snack - May 2022 - 33
Baking & Snack - May 2022 - 34
Baking & Snack - May 2022 - 35
Baking & Snack - May 2022 - 36
Baking & Snack - May 2022 - 37
Baking & Snack - May 2022 - 38
Baking & Snack - May 2022 - 39
Baking & Snack - May 2022 - 40
Baking & Snack - May 2022 - 41
Baking & Snack - May 2022 - 42
Baking & Snack - May 2022 - 43
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Baking & Snack - May 2022 - 46
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Baking & Snack - May 2022 - 49
Baking & Snack - May 2022 - 50
Baking & Snack - May 2022 - 51
Baking & Snack - May 2022 - 52
Baking & Snack - May 2022 - 53
Baking & Snack - May 2022 - 54
Baking & Snack - May 2022 - 55
Baking & Snack - May 2022 - 56
Baking & Snack - May 2022 - 57
Baking & Snack - May 2022 - 58
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Baking & Snack - May 2022 - 60
Baking & Snack - May 2022 - 61
Baking & Snack - May 2022 - 62
Baking & Snack - May 2022 - 63
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Baking & Snack - May 2022 - 65
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Baking & Snack - May 2022 - 67
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Baking & Snack - May 2022 - 70
Baking & Snack - May 2022 - 71
Baking & Snack - May 2022 - 72
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