Baking & Snack - May 2022 - 29

OPERATIONS
5 Generation Bakers
by Charlotte Atchley
S
(From left) Beverly
Baker, Bernie
Baker, Joella Baker,
Scott Baker and
Zac Baker make up
the fourth, fifth and
sixth generation
of Baker family
members to join the
baking industry.
Photography by Michael Ray
Scott Baker comes by his last name honestly.
When his great-great-grandfather
Michael Becker immigrated to the United
States from Germany in 1867, he changed
his last name to Baker. In 1875, that surname
came to signify Michael's profession
as well when he opened Michael A. Baker
Bakery in the West End of Pittsburgh.
The Baker family has been in the baking
business ever since, with each generation
taking the good of the generation before
and improving upon it. While 5 Generation
Bakers, McKees Rocks, Pa., may only be shy
of 13 years old, Scott Baker, founder and
president of 5 Generation Bakers, is continuing
his family's enduring legacy by bringing
their signature brand into the modern age.
" We have pride in what we do, and integrity
is a big family value, " Scott Baker
said. " But what was right for my grandfather's
bakery isn't right for my bakery, so
it's about being true to our family values
while doing what's right for my business.
Our values are important no matter what
the business looks like. "
5 Generation Bakers has risen from the
ashes of the family business, persevered
through the hardships of the coronavirus
(COVID-19) pandemic and is poised to
capitalize on double-digit growth to take
its family brand nationwide.
A family history
Scott Baker has been in the family business
his entire life - first playing around
and getting in the way as a young child
and then as a part of the team starting
when he was 13. At that time, the bakery
was called Jenny Lee Bakery and run by
his father, Bernie Baker, who is currently
director of operations at 5 Generation
Bakers. Jenny Lee dabbled in a bit of everything
with 14 retail locations, a wholesale
operation and distribution. The bakery
produced donuts, cookies, cakes and
its signature cinnamon swirl bread in a
100-year-old building in McKees Rocks.
Scott Baker started working on the
bench and graduated to the mixing station
at 16. Despite his passion for the profession,
he wasn't fully committed to carrying
on the family business until his freshman
year of college. When he returned
home for a holiday break, an interaction
with a grumpy cashier at a store was a
crystallizing moment.
" When I went to college, I didn't know
what I wanted to do. And I was home for
Thanksgiving and I heard some cashiers
at Kmart bickering about how they would
have to work Thanksgiving back in 1989
- it was the first year they were open on
the holiday - and I mentioned that where
I work, we always had the holiday off, "
Scott Baker remembered. " She asked me
where I worked, and when I said Jenny
Lee Bakery, she lit up and said, 'Oh, your
buttercream icing is so good,' and I got
goosebumps because I had completely
turned this person's day around. That's
how I knew what I wanted to do. "
Scott Baker spent a semester at AIB
International, learning the skills he would
need to be an asset to the business, and
when he graduated college, he joined his
dad at Jenny Lee Bakery. Everything was
going according to plan until 2006 when
the bakery suffered a massive fire over
Thanksgiving. It took five months to rebuild
the business, but the Baker family
was committed to seeing this tragedy as
an opportunity to make the bakery better.
They reopened to great fanfare in April
2007, and then the Great Recession came.
" With skyrocketing costs and the business
we lost, we had to close, " Scott Baker
www.bakingbusiness.com / May 2022 Baking & Snack 29
http://www.bakingbusiness.com

Baking & Snack - May 2022

Table of Contents for the Digital Edition of Baking & Snack - May 2022

Baking & Snack - May 2022 - Intro
Baking & Snack - May 2022 - 1
Baking & Snack - May 2022 - 2
Baking & Snack - May 2022 - 3
Baking & Snack - May 2022 - 4
Baking & Snack - May 2022 - 5
Baking & Snack - May 2022 - 6
Baking & Snack - May 2022 - 7
Baking & Snack - May 2022 - 8
Baking & Snack - May 2022 - 9
Baking & Snack - May 2022 - 10
Baking & Snack - May 2022 - 11
Baking & Snack - May 2022 - 12
Baking & Snack - May 2022 - 13
Baking & Snack - May 2022 - 14
Baking & Snack - May 2022 - 15
Baking & Snack - May 2022 - 16
Baking & Snack - May 2022 - 17
Baking & Snack - May 2022 - 18
Baking & Snack - May 2022 - 19
Baking & Snack - May 2022 - 20
Baking & Snack - May 2022 - 21
Baking & Snack - May 2022 - 22
Baking & Snack - May 2022 - 23
Baking & Snack - May 2022 - 24
Baking & Snack - May 2022 - 25
Baking & Snack - May 2022 - 26
Baking & Snack - May 2022 - 27
Baking & Snack - May 2022 - 28
Baking & Snack - May 2022 - 29
Baking & Snack - May 2022 - 30
Baking & Snack - May 2022 - 31
Baking & Snack - May 2022 - 32
Baking & Snack - May 2022 - 33
Baking & Snack - May 2022 - 34
Baking & Snack - May 2022 - 35
Baking & Snack - May 2022 - 36
Baking & Snack - May 2022 - 37
Baking & Snack - May 2022 - 38
Baking & Snack - May 2022 - 39
Baking & Snack - May 2022 - 40
Baking & Snack - May 2022 - 41
Baking & Snack - May 2022 - 42
Baking & Snack - May 2022 - 43
Baking & Snack - May 2022 - 44
Baking & Snack - May 2022 - 45
Baking & Snack - May 2022 - 46
Baking & Snack - May 2022 - 47
Baking & Snack - May 2022 - 48
Baking & Snack - May 2022 - 49
Baking & Snack - May 2022 - 50
Baking & Snack - May 2022 - 51
Baking & Snack - May 2022 - 52
Baking & Snack - May 2022 - 53
Baking & Snack - May 2022 - 54
Baking & Snack - May 2022 - 55
Baking & Snack - May 2022 - 56
Baking & Snack - May 2022 - 57
Baking & Snack - May 2022 - 58
Baking & Snack - May 2022 - 59
Baking & Snack - May 2022 - 60
Baking & Snack - May 2022 - 61
Baking & Snack - May 2022 - 62
Baking & Snack - May 2022 - 63
Baking & Snack - May 2022 - 64
Baking & Snack - May 2022 - 65
Baking & Snack - May 2022 - 66
Baking & Snack - May 2022 - 67
Baking & Snack - May 2022 - 68
Baking & Snack - May 2022 - 69
Baking & Snack - May 2022 - 70
Baking & Snack - May 2022 - 71
Baking & Snack - May 2022 - 72
Baking & Snack - May 2022 - 73
Baking & Snack - May 2022 - 74
Baking & Snack - May 2022 - 75
Baking & Snack - May 2022 - 76
Baking & Snack - May 2022 - 77
Baking & Snack - May 2022 - 78
Baking & Snack - May 2022 - 79
Baking & Snack - May 2022 - 80
Baking & Snack - May 2022 - 81
Baking & Snack - May 2022 - 82
Baking & Snack - May 2022 - 83
Baking & Snack - May 2022 - 84
Baking & Snack - May 2022 - 85
Baking & Snack - May 2022 - 86
Baking & Snack - May 2022 - 87
Baking & Snack - May 2022 - 88
Baking & Snack - May 2022 - 89
Baking & Snack - May 2022 - 90
Baking & Snack - May 2022 - 91
Baking & Snack - May 2022 - 92
Baking & Snack - May 2022 - 93
Baking & Snack - May 2022 - 94
Baking & Snack - May 2022 - 95
Baking & Snack - May 2022 - 96
Baking & Snack - May 2022 - 97
Baking & Snack - May 2022 - 98
Baking & Snack - May 2022 - 99
Baking & Snack - May 2022 - 100
Baking & Snack - May 2022 - 101
Baking & Snack - May 2022 - 102
Baking & Snack - May 2022 - 103
Baking & Snack - May 2022 - 104
Baking & Snack - May 2022 - 105
Baking & Snack - May 2022 - 106
Baking & Snack - May 2022 - 107
Baking & Snack - May 2022 - 108
Baking & Snack - May 2022 - 109
Baking & Snack - May 2022 - 110
Baking & Snack - May 2022 - 111
Baking & Snack - May 2022 - 112
Baking & Snack - May 2022 - 113
Baking & Snack - May 2022 - 114
Baking & Snack - May 2022 - 115
Baking & Snack - May 2022 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com