Baking & Snack - May 2022 - 29
OPERATIONS
5 Generation Bakers
by Charlotte Atchley
S
(From left) Beverly
Baker, Bernie
Baker, Joella Baker,
Scott Baker and
Zac Baker make up
the fourth, fifth and
sixth generation
of Baker family
members to join the
baking industry.
Photography by Michael Ray
Scott Baker comes by his last name honestly.
When his great-great-grandfather
Michael Becker immigrated to the United
States from Germany in 1867, he changed
his last name to Baker. In 1875, that surname
came to signify Michael's profession
as well when he opened Michael A. Baker
Bakery in the West End of Pittsburgh.
The Baker family has been in the baking
business ever since, with each generation
taking the good of the generation before
and improving upon it. While 5 Generation
Bakers, McKees Rocks, Pa., may only be shy
of 13 years old, Scott Baker, founder and
president of 5 Generation Bakers, is continuing
his family's enduring legacy by bringing
their signature brand into the modern age.
" We have pride in what we do, and integrity
is a big family value, " Scott Baker
said. " But what was right for my grandfather's
bakery isn't right for my bakery, so
it's about being true to our family values
while doing what's right for my business.
Our values are important no matter what
the business looks like. "
5 Generation Bakers has risen from the
ashes of the family business, persevered
through the hardships of the coronavirus
(COVID-19) pandemic and is poised to
capitalize on double-digit growth to take
its family brand nationwide.
A family history
Scott Baker has been in the family business
his entire life - first playing around
and getting in the way as a young child
and then as a part of the team starting
when he was 13. At that time, the bakery
was called Jenny Lee Bakery and run by
his father, Bernie Baker, who is currently
director of operations at 5 Generation
Bakers. Jenny Lee dabbled in a bit of everything
with 14 retail locations, a wholesale
operation and distribution. The bakery
produced donuts, cookies, cakes and
its signature cinnamon swirl bread in a
100-year-old building in McKees Rocks.
Scott Baker started working on the
bench and graduated to the mixing station
at 16. Despite his passion for the profession,
he wasn't fully committed to carrying
on the family business until his freshman
year of college. When he returned
home for a holiday break, an interaction
with a grumpy cashier at a store was a
crystallizing moment.
" When I went to college, I didn't know
what I wanted to do. And I was home for
Thanksgiving and I heard some cashiers
at Kmart bickering about how they would
have to work Thanksgiving back in 1989
- it was the first year they were open on
the holiday - and I mentioned that where
I work, we always had the holiday off, "
Scott Baker remembered. " She asked me
where I worked, and when I said Jenny
Lee Bakery, she lit up and said, 'Oh, your
buttercream icing is so good,' and I got
goosebumps because I had completely
turned this person's day around. That's
how I knew what I wanted to do. "
Scott Baker spent a semester at AIB
International, learning the skills he would
need to be an asset to the business, and
when he graduated college, he joined his
dad at Jenny Lee Bakery. Everything was
going according to plan until 2006 when
the bakery suffered a massive fire over
Thanksgiving. It took five months to rebuild
the business, but the Baker family
was committed to seeing this tragedy as
an opportunity to make the bakery better.
They reopened to great fanfare in April
2007, and then the Great Recession came.
" With skyrocketing costs and the business
we lost, we had to close, " Scott Baker
www.bakingbusiness.com / May 2022 Baking & Snack 29
http://www.bakingbusiness.com
Baking & Snack - May 2022
Table of Contents for the Digital Edition of Baking & Snack - May 2022
Baking & Snack - May 2022 - Intro
Baking & Snack - May 2022 - 1
Baking & Snack - May 2022 - 2
Baking & Snack - May 2022 - 3
Baking & Snack - May 2022 - 4
Baking & Snack - May 2022 - 5
Baking & Snack - May 2022 - 6
Baking & Snack - May 2022 - 7
Baking & Snack - May 2022 - 8
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
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https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
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