Baking & Snack - May 2021 - 93

SPECIAL REPORT
Meeting Preview

Tailor-Made
The Institute of Food Technologists is meeting virtually
in July to look at creative ways to battle hunger.
by Michelle Smith

T

The Institute of Food Technologists (IFT) is launching
a virtual event this year called FIRST - Food Improved
by Research, Science and Technology - which will be
held July 19-21.
" FIRST is  a new digital experience designed to be
an interactive hub where global experts, entrepreneurs
and solution providers will connect to advance research,
science and technology and improve food quality, commerce and sustainability for generations to come, "   said
IFT Chief Executive Officer Christie Tarantino-Dean.
The event, which is replacing IFT's annual expo this
year, will feature keynote speakers who are women food
entrepreneurs, more than 100 scientific sessions focused
on the theme " Zero Hunger: Will We Get There? " and a
Research Showcase that features more than 380 presentations of scientific research from around the world.
IFT's platform for the event is AI-enabled and will
pair participants who fill out a form with businesses and
sessions in their areas of interest, which will help them
better navigate the event and direct them to relevant
content. The Solutions Exchange, which is part of the
matchmaking platform, will be available July 19-23.
" We wanted more of that customization for attendees, " said Jennifer Garcia, IFT's PR and media relations
specialist. " Folks will be matched with providers, and
they'll also get a journey map through the platform to
see content that's more relevant for them. "
The event will be hosted by Carla Hall, a chef, author
and TV personality who was co-host of " The Chew " for
several years.
Monday and Tuesday will feature keynote speakers
who founded companies on the leading edge of the
sustainable food movement. They include Ertharin

Cousin, co-founder and CEO of
Food Systems for the Future, which
enables market-driven food and agriculture enterprises to improve nutrition outcomes, who is speaking on
Monday, and Lisa Dyson, founder and
CEO of Air Protein, which takes elements
found in the air and combines them with water and mineral nutrients to create protein,
who is speaking on Tuesday.
Claire Schlemme, founder and CEO
of Renewal Mill, which upcycles byproducts from food manufacturing
to produce flour, cookie and cake
mixes, will host the Food Disruption
Challenge on Wednesday. In this pitch
competition, startups will compete for
cash prizes.
The keynote addresses and panel sessions will be live, but the Scientific
Programming and Research Showcase will be offered on-demand to participants starting
July 19. The event features six tracks of
scientific sessions, including health and
nutrition, food safety, consumer insights and education, environmental
sustainability, tech and innovation,
and supply chain transformation. The
Business Showcase provides information on emerging trends, business resources and startup pitches.
Those interested in attending this virtual
event or learning more can visit www.iftevent.org.

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Baking & Snack - May 2021

Table of Contents for the Digital Edition of Baking & Snack - May 2021

Baking & Snack - May 2021 - Intro
Baking & Snack - May 2021 - 1
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