Baking & Snack - May 2021 - 25

OPERATIONS
ANA & La Brea Bakery

By staying true to the artisan process
while streamlining its operations, ARYZTA
North America rises out of the COVID-19
pandemic more determined than ever.
by Charlotte Atchley

W

While wholesale bakeries supplying center-store bread
aisles saw a sales boom in 2020, those businesses that
serve mostly foodservice and in-store bakeries went
through a different experience. None was more public
than the challenging year ARYZTA endured. But while
the Zurich-based company underwent leadership changes and restructuring, subsidiary ARYZTA North America
(ANA) quietly pivoted its operations to better serve its
in-store bakery and foodservice customers. That ability
to quickly assess, adapt and innovate has ANA emerging
with a strategy for the future and new ownership on the
horizon. In March, it was announced that private equity
firm Lindsay Goldberg will be acquiring ANA. The deal is
set to close before the end of summer.
This story is most apparent in how the company's
La Brea Bakery brand weathered the coronavirus
(COVID-19) pandemic. La Brea Bakery supplies bread
to in-store bakeries as well as a range of foodservice customers, so a slump would be expected. And it did at the
beginning of the pandemic. But plans to expand its Take
& Bake line and renewed consumer interest in artisan
breads empowered the company to shift gears and innovate its way to future growth.

consumers' desire for artisan bread while still assuaging their food safety concerns. The par-baked products
come in a sealed package and can either be baked at home
within a few days or frozen for later, allowing consumers to enjoy them at their leisure without worrying about
shelf life. This insight was confirmed during a fortuitously
scheduled consumer focus group on March 11, 2020, that
gave ANA an early view into how COVID-19 was changing consumers' priorities when it came to bread.
" Our original objective was to optimize the Take &
Bake line of the business because we knew it had the
most opportunity, " Ms. Prociv said. " But when consumers came in, all of a sudden they were into hygiene, so
the focus group naturally encompassed the new perspective people had and what this meant for how this
product could fit into this new environment. "
Since then, the Take & Bake line has seen double-digit
growth, proving to ANA that it had been underleveraged and was hitting all of consumers' buttons. While
ANA already planned to grow the Take & Bake product
and invest in La Brea Bakery's operations to support that
initiative, the consumer response during the pandemic
made that project even more urgent.

Innovation at the right time

Investing in automation

To say the pandemic affected La Brea Bakery and ANA's
business would be an understatement.
" It was a big impact for two main reasons in the
grocery store, " said Chris Prociv, ANA's senior vice
president of marketing, innovation and research and
development. " La Brea Bakery is in the in-store bakery where bakers bake up our product, and that labor
was constrained, so our breads weren't being baked as
consistently as they were in the past. And secondly, our
package is an open bag, which was a real problem in the
early days of the pandemic. "
While ANA offered in-store bakery customers best
practices for wrapping La Brea Bakery's open-bagged
product, the Take & Bake line provided a way to meet

La Brea Bakery started out as an artisan bakery and remains committed to its mother starter and the long fermentation times its breads require for optimal quality.
This commitment, however, hasn't stopped the company
from automating where appropriate. During the past
four years, capital spending has been driven by a need
to keep up with growth, streamline efficiencies and improve employee safety. However, that has never come at
the cost of La Brea Bakery's artisan heart.
" Baking is an art and a science; it's not one or the
other, " said Marcus Garcia, bakery director for La Brea
Bakery's facility in Van Nuys, Calif., where it recently
installed a new automated packaging line. " If you have
one more than the other, you will struggle, and some-

Automation at La
Brea Bakery's Van
Nuys, Calif., facility
has enabled La Brea
Bakery to increase
capacity and expand
its product portfolio.
Photos by Kevin Montjoy

www.bakingbusiness.com / May 2021 Baking & Snack 25


http://www.bakingbusiness.com

Baking & Snack - May 2021

Table of Contents for the Digital Edition of Baking & Snack - May 2021

Baking & Snack - May 2021 - Intro
Baking & Snack - May 2021 - 1
Baking & Snack - May 2021 - 2
Baking & Snack - May 2021 - 3
Baking & Snack - May 2021 - 4
Baking & Snack - May 2021 - 5
Baking & Snack - May 2021 - 6
Baking & Snack - May 2021 - 7
Baking & Snack - May 2021 - 8
Baking & Snack - May 2021 - 9
Baking & Snack - May 2021 - 10
Baking & Snack - May 2021 - 11
Baking & Snack - May 2021 - 12
Baking & Snack - May 2021 - 13
Baking & Snack - May 2021 - 14
Baking & Snack - May 2021 - 15
Baking & Snack - May 2021 - 16
Baking & Snack - May 2021 - 17
Baking & Snack - May 2021 - 18
Baking & Snack - May 2021 - 19
Baking & Snack - May 2021 - 20
Baking & Snack - May 2021 - 21
Baking & Snack - May 2021 - 22
Baking & Snack - May 2021 - 23
Baking & Snack - May 2021 - 24
Baking & Snack - May 2021 - 25
Baking & Snack - May 2021 - 26
Baking & Snack - May 2021 - 27
Baking & Snack - May 2021 - 28
Baking & Snack - May 2021 - 29
Baking & Snack - May 2021 - 30
Baking & Snack - May 2021 - 31
Baking & Snack - May 2021 - 32
Baking & Snack - May 2021 - 33
Baking & Snack - May 2021 - 34
Baking & Snack - May 2021 - 35
Baking & Snack - May 2021 - 36
Baking & Snack - May 2021 - 37
Baking & Snack - May 2021 - 38
Baking & Snack - May 2021 - 39
Baking & Snack - May 2021 - 40
Baking & Snack - May 2021 - 41
Baking & Snack - May 2021 - 42
Baking & Snack - May 2021 - 43
Baking & Snack - May 2021 - 44
Baking & Snack - May 2021 - 45
Baking & Snack - May 2021 - 46
Baking & Snack - May 2021 - 47
Baking & Snack - May 2021 - 48
Baking & Snack - May 2021 - 49
Baking & Snack - May 2021 - 50
Baking & Snack - May 2021 - 51
Baking & Snack - May 2021 - 52
Baking & Snack - May 2021 - 53
Baking & Snack - May 2021 - 54
Baking & Snack - May 2021 - 55
Baking & Snack - May 2021 - 56
Baking & Snack - May 2021 - 57
Baking & Snack - May 2021 - 58
Baking & Snack - May 2021 - 59
Baking & Snack - May 2021 - 60
Baking & Snack - May 2021 - 61
Baking & Snack - May 2021 - 62
Baking & Snack - May 2021 - 63
Baking & Snack - May 2021 - 64
Baking & Snack - May 2021 - 65
Baking & Snack - May 2021 - 66
Baking & Snack - May 2021 - 67
Baking & Snack - May 2021 - 68
Baking & Snack - May 2021 - 69
Baking & Snack - May 2021 - 70
Baking & Snack - May 2021 - 71
Baking & Snack - May 2021 - 72
Baking & Snack - May 2021 - 73
Baking & Snack - May 2021 - 74
Baking & Snack - May 2021 - 75
Baking & Snack - May 2021 - 76
Baking & Snack - May 2021 - 77
Baking & Snack - May 2021 - 78
Baking & Snack - May 2021 - 79
Baking & Snack - May 2021 - 80
Baking & Snack - May 2021 - 81
Baking & Snack - May 2021 - 82
Baking & Snack - May 2021 - 83
Baking & Snack - May 2021 - 84
Baking & Snack - May 2021 - 85
Baking & Snack - May 2021 - 86
Baking & Snack - May 2021 - 87
Baking & Snack - May 2021 - 88
Baking & Snack - May 2021 - 89
Baking & Snack - May 2021 - 90
Baking & Snack - May 2021 - 91
Baking & Snack - May 2021 - 92
Baking & Snack - May 2021 - 93
Baking & Snack - May 2021 - 94
Baking & Snack - May 2021 - 95
Baking & Snack - May 2021 - 96
Baking & Snack - May 2021 - 97
Baking & Snack - May 2021 - 98
Baking & Snack - May 2021 - 99
Baking & Snack - May 2021 - 100
Baking & Snack - May 2021 - 101
Baking & Snack - May 2021 - 102
Baking & Snack - May 2021 - 103
Baking & Snack - May 2021 - 104
Baking & Snack - May 2021 - 105
Baking & Snack - May 2021 - 106
Baking & Snack - May 2021 - 107
Baking & Snack - May 2021 - 108
Baking & Snack - May 2021 - 109
Baking & Snack - May 2021 - 110
Baking & Snack - May 2021 - 111
Baking & Snack - May 2021 - 112
Baking & Snack - May 2021 - 113
Baking & Snack - May 2021 - 114
Baking & Snack - May 2021 - 115
Baking & Snack - May 2021 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com