Baking & Snack - March 2022 - 44
TORTILLAS & FLATBREADS
Stepping outside the box
While traditional breads are seen as a versatile base ingredient
that can be used in all kinds of dishes, many
consumers still think of tortillas as a food unique to
Mexican cuisine. The same is true for flatbreads like pitas
and naans as Mediterranean or Indian staples.
Producers are trying to change this, however, making
it known that tortillas and flatbreads are far more than
their area of origin and can be every bit as versatile.
" A few years ago, we started thinking of tortillas as a
food delivery platform as opposed to just food itself, "
Mr. Kabbani said. " And that right there broadens how
people think about tortillas. "
CraftMark Bakery, Indianapolis, applies the same philosophy
to its flatbreads and wraps.
" The beauty of flatbreads and wraps are in their versatility, "
said Liz Rayo, the bakery's senior vice president
of marketing and innovation. " They are literally a blank
canvas for so many menu ideas. "
Flatbreads are rightfully appreciated as a global food
Toufayan Bakeries
has seen great
success with its
healthy tortilla and
flatbread offerings.
Toufayan Bakeries
with roots in the Mediterranean and Asia, but Ms. Rayo
noted a lot of the bakery's emphasis is on showing consumers
that flatbreads can also be used in place of traditional
bread items.
" Part of this education is helping people understand
how they can incorporate flatbreads into their daily meal
plans, " Ms. Rayo explained. " As an accompaniment to a
salad or soup, as an alternative to bread or rolls for sandwiches.
There is so much you can do with flatbreads and
wraps to create fun, delicious, unique meals and snacks. "
Toufayan Bakeries uses social media marketing for
many of its products.
" Whether it's Instagram, Facebook or TikTok, we're
constantly putting it out there, " Ms. Toufayan said.
" We've got a database of thousands of customers, and
we're constantly bombarding our consumers with recipe
suggestions. "
These unique suggestions include using pita bread to
make a dessert with cooked apple, cinnamon and sugar,
or using a gluten-free wrap as the base of a pizza crust.
" You can use the naan bread, which is typically
thought of as an Indian food, to make a really great
Italian panini out of, " Ms. Toufayan said. " You put it in
your panini press, where you add fresh mozzarella, meat
and marinara, and you're good to go. We're constantly
making suggestions so that our consumers know that
every product is extremely versatile. "
One thing is certain - producers want consumers
to step outside the box with tortillas and flatbreads. If
this continues, with producers expanding their products'
usage and health claims, the category will continue
to grow.
*
44 Baking & Snack March 2022 / www.bakingbusiness.com
http://www.bakingbusiness.com
Baking & Snack - March 2022
Table of Contents for the Digital Edition of Baking & Snack - March 2022
Baking & Snack - March 2022 - Intro
Baking & Snack - March 2022 - 1
Baking & Snack - March 2022 - 2
Baking & Snack - March 2022 - 3
Baking & Snack - March 2022 - 4
Baking & Snack - March 2022 - 5
Baking & Snack - March 2022 - 6
Baking & Snack - March 2022 - 7
Baking & Snack - March 2022 - 8
Baking & Snack - March 2022 - 9
Baking & Snack - March 2022 - 10
Baking & Snack - March 2022 - VDGa
Baking & Snack - March 2022 - VDGb
Baking & Snack - March 2022 - 11
Baking & Snack - March 2022 - 12
Baking & Snack - March 2022 - 13
Baking & Snack - March 2022 - 14
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