Baking & Snack - June 2024 - 35

TRENDS
Bars
ful food and drink choices. All options that fall under
the BFY and protein bar umbrellas can offer quick, convenient
nutrition, though the two BFY camps will have
somewhat separate audiences. That said, even more indulgent-leaning
options, BFY or not, fit within wellness
definitions that afford space for enjoyment. "
Kate's Real Food, Jackson, Wyo., has positioned itself
as a healthy snack option that is organic, gluten-free and
free from artificial additives, preservatives and GMOs.
" We craft each recipe with organic, wholesome ingredients,
carefully selected for their nutritional value and
quality, " said Michelle McAndrews, vice president of
marketing and ecommerce at Kate's Real Food. " From
nutrient-rich nuts and seeds to True Source Certified
honey, every ingredient is thoughtfully selected to provide
essential nutrients and energy to fuel our customers'
adventures, big and small. "
But the brand also prides itself on being a tasty treat
for consumers.
" We understand that cravings for something indulgent
can strike at any moment, so we've infused our bars
with decadent flavors and textures that rival traditional
treats, " McAndrews said.
Larger brands have wide-ranging portfolios that offer
a variety of options for consumers, from healthy bars to
the truly indulgent.
" In an effort to reach different audiences' desires, our
Cap'n Crunch Treat Bars have transformed the delicious
taste and flavors of the beloved breakfast cereal into an
on-the-go format, while our Health Warrior Chia Seed
and Pumpkin Seed Bars are strategically positioned as
a nutrition-first snack that has limited ingredients but
functional benefits - serving a different role in consumer
preferences and consumption occasions, " said Leslie
Vesper, vice president of marketing at Frito-Lay North
America, Plano, Texas.
She said that taste, versatility and nutrition are a priority
for the company's bars, which include Quaker Chewy,
made with 100% whole grains. She also cited a Mintel
statistic that more than 80% of consumers feel that snack
bars are a healthy substitute for sweets and junk food. The
Quaker Chewy portfolio includes a line that has 25% less
sugar, and most bars are 100 calories or fewer.
" We take the time needed to test formulas to make
sure we are meeting consumer expectations on many
factors, including ingredients, appearance, taste and
texture, " Vesper said. " We pride ourselves on creating a
convenient snack that parents can feel good about giving
their kids. "
Consumers looking for more wide-ranging benefits
Bars containing
adaptogens may
appeal to consumers
interested in specific
benefits like helping
with stress and
focus.
Wise Bar
Many bars rely on
simplicity and whole
grains to entice
health-minded consumers.
Bobo's
www.bakingbusiness.com
/ June 2024 Baking & Snack 35
http://www.bakingbusiness.com

Baking & Snack - June 2024

Table of Contents for the Digital Edition of Baking & Snack - June 2024

Baking & Snack - June 2024 - Intro
Baking & Snack - June 2024 - 1
Baking & Snack - June 2024 - 2
Baking & Snack - June 2024 - 3
Baking & Snack - June 2024 - 4
Baking & Snack - June 2024 - 5
Baking & Snack - June 2024 - 6
Baking & Snack - June 2024 - 7
Baking & Snack - June 2024 - 8
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Baking & Snack - June 2024 - 18
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Baking & Snack - June 2024 - 20
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Baking & Snack - June 2024 - 33
Baking & Snack - June 2024 - 34
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