Baking & Snack - June 2023 - 36

SNACK BARS
BAR SALES A MIXED BAG
Product
Nutritional/Intrinsic Health Value Bars
Breakfast/Cereal/Snack Bars/Clusters
Granola Bars
All Other Snack/Granola Bars/Clusters
Total Snack Bars/Granola Bars/Clusters
The B.T.R. Nation team maintains
Dollar sales
(in millions)
$3,549.5
$2,146.3
$1,634.6
$258.0
$7,588.4
Credit: Circana OmniMarket Total Store View for US Multi Outlet and C-Store for 52 weeks ending March 26.
% Change
vs. YA
5.4%
10.8%
10.9%
49.4%
9.2%
Unit Sales
(in millions)
737.1
528.6
430.8
61.4
1,758.0
% Change
vs. YA
-12.1%
-6.1%
-6.7%
17.5%
-8.2%
it is committed to " taking the junk
out and infusing the good. " Their
bars include functional superfoods
and adaptogens, zero grams of added
sugar, and a balance of fiber, fat
and protein to help maintain optimal
satiation.
Consumer demand for reduced
and no-sugar snack options has created
opportunities for product reformulation
and new product development
in the snack and nutrition bar
categories. Anaheim, Calif.-based
Nellson, a full-service bar and powder
nutrition manufacturer, observed
increased demand for reduced sugar
and sugar-free products across its
brand categories. But replacing sugar
in bars can be challenging.
" Sugar's functionality beyond taste
is complex and is not as simple as a
one-to-one ingredient
exchange, "
said Bart Child, chief commercial
officer at Nellson. " Replicating all
the sensory characteristics of sugar
requires ingredient science expertise
and understanding of product performance
over time. "
Brands that create allergen- and
sensitivity-free foods will resonate
with many consumers. Thirty-two
million Americans have been diagnosed
with food allergies, and that
number is on the rise, according to
statistics by FARE (Food Allergy
Research & Education), a nonprofit
engaged in food allergy advocacy. It
is not
surprising that allergen-free
claims on snacks had 9% unit growth
and 25% dollar growth, according to
Spins and Circana. MadeGood offers
a number of products that address allergy
claims.
" We are committed to providing
high-quality, organic, allergy-friendly
options that can be enjoyed during
any snacking occasion, " Ms. Cancade
said. " We always use the highest
Consumers are seeking out bars with
functional ingredients to help them meet
their health goals.
B.T.R. Nation
36 Baking & Snack June 2023 / www.bakingbusiness.com

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Baking & Snack - June 2023

Table of Contents for the Digital Edition of Baking & Snack - June 2023

Baking & Snack - June 2023 - Intro
Baking & Snack - June 2023 - 1
Baking & Snack - June 2023 - 2
Baking & Snack - June 2023 - 3
Baking & Snack - June 2023 - 4
Baking & Snack - June 2023 - 5
Baking & Snack - June 2023 - 6
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Baking & Snack - June 2023 - 8
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