Baking & Snack - June 2023 - 114

NEW PRODUCT SPOTLIGHT
CALLING ALL BREADHEADS
T
Flowers Foods gives Dave's Killer Bread fans a new snack option with Organic Snack Bars.
DKB Organic Snack
Bars are available in
Cocoa Brownie Blitz,
Trail Mix Crumble and
Oat-Rageous Honey
Almond varieties.
Flowers Foods Inc.
The wait is over for loyal Dave's Killer Bread (DKB) consumers,
affectionately known as BreadHeads, as DKB
Organic Snack Bars hit the shelves across the country
after a year of regional testing.
" Our 'BreadHeads' - aka, fans of Dave's Killer Bread
- consistently request new product innovations, and we
saw an opening for Dave's to enter the growing snack bar
market with a tasty product made with organic, whole
grain ingredients, " said Dan Letchinger, senior vice president,
growth brands, Flowers Foods Inc., Thomasville,
Ga. " Our signature soft-baked whole grains and seeds
were a natural fit for a grab-and-go bar format, so we
began to experiment with snack bar recipes using those
quality ingredients as a base. "
The brand is innovating outside of its core categories,
including the growing snack bar market. When
DKB was acquired in 2015 by Flowers Foods, the DKB
team quickly tapped into other bakery categories as it
launched bagels and breakfast breads in 2017, English
muffins in 2019 and hamburger buns in 2020.
" The Organic Snack Bars are a big step for Dave's, "
Mr. Letchinger said. " First and foremost, this is our
inaugural step outside of the bread aisle. The Snack
Bars were launched as early as 2021 in test markets including
Texas, Washington, DC, and across a handful
of other Northeastern states. The response was overwhelmingly
positive, which led us to roll out the bars
nationally this year. "
114 Baking & Snack June 2023 / www.bakingbusiness.com
BreadHeads and new fans alike can snag a box
of Cocoa Brownie Blitz, Trail Mix Crumble or OatRageous
Honey Almond varieties.
" Fans young and old love that our Cocoa Brownie
Blitz tastes like a moist brownie with a satisfying bite
from the rolled oats, sunflower kernels, flax and chia
seeds, " Mr. Letchinger said. " And that the Oat-Rageous
Honey Almond leans into the sweetness of the honey
with a subtle nuttiness. Our Trail Mix Crumble features
chocolate, fruit and seeds: all the things we love about
trail mix. "
One of the key challenges of shifting from bread to
snack bars was achieving the necessary shelf life without
compromising DKB's values that eschew the use of
common preservatives. Innovating a new product line
required creativity as the company mixed up the right
combination of flours, whole grains, starches, fibers and
sweeteners to hit the right balance.
" The success of this new product innovation has led
us to continue working on further innovations outside
of the bread aisle such as protein-packed bars and granola
bites, and we expect the innovations to keep on
rolling, " Mr. Letchinger said.
The snack bars are available in four-bar boxes or can
be purchased individually. The boxes retail for $5.99; the
individual bars retail for $1.99 at select grocery stores
nationwide as well as on www.amazon.com.
- Taryn Parker
http://www.amazon.com http://www.bakingbusiness.com
Baking & Snack - June 2023

Table of Contents for the Digital Edition of Baking & Snack - June 2023
