Baking & Snack - July 2024 - 45

FORMULATION
Fortification & Enrichment
baked goods
Bakers incorporate vitamins and minerals to enhance their products and consumer demand.
by Lucas Cuni-Mertz
T
The enrichment and fortification of bread, rolls, muffins
and other baked goods have long been critical in improving
the nutritional profile of these products - and
the health of the public.
" Fortifying baked goods is crucial for addressing
nutritional deficiencies in the general population, "
explained Sergio Machado, senior director, RD&A,
Corbion. " By enhancing the nutritional profile of commonly
consumed bakery products, bakers can help to
combat micronutrient malnutrition and support overall
health. "
This is often accomplished via enriched flour, which
includes B vitamins like thiamin, riboflavin and niacin
that are often lost during milling and may be lacking in
consumer diets as a result.
" Incorporating enriched flours along with vitamins
and minerals, whole grains, and more into pizza crusts,
breads and cookies helps provide specific nutrients, such
as iron and B vitamins, " said Paula LaBine, marketing director,
global milling & baking solutions, ADM.
The fortification of these goods is particularly important
for vulnerable populations, including children,
the elderly and pregnant women who may have higher
nutritional needs, Machado said. For example, flour enriched
with folic acid has been instrumental in reducing
neural tube defects, ensuring women receive the necessary
B vitamins during pregnancy for fetal development,
noted Alice Wilkinson, vice president, R&D, premix,
Glanbia Nutritionals.
" Some customers have been interested in adding nutrients
for specific needs groups, " she added. " For example,
gluten-free products that are used by those with
celiac disease can be additionally fortified with nutrients
that this group specifically is low on. The absence
of fortified flour in those product lines increases that
need. There has also been interest in additional nutrients
needed by children and in school lunch programs. "
The demand for fortified baked goods has grown as
consumers become increasingly health-conscious about
the food they eat. More consumers today expect the
foods they purchase to support their health and wellness
goals, LaBine said.
" In fact, nearly 40% of consumers in North America
use health and wellness attributes as purchase criteria
when choosing food products, " she said.
Baked goods provide consumers with many of the key
nutrients they need, and they can continue to do so even
as consumer fortification demands increase to include a
wider array of ingredients.
" Baked goods, including breads, muffins, baked bars
and more can bridge the gap between an enjoyable sensory
experience and important nutritional value through
the incorporation of vitamins and minerals, " LaBine
said. " Adherence is crucial for consumers to achieve
www.bakingbusiness.com / July 2024 Baking & Snack 45
Fortified baked
goods offer key
nutrients that
many consumers
are lacking.
©Vladislav Noseek-stock.adobe.com
http://www.bakingbusiness.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
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