Baking & Snack - July 2024 - 40

DONUTS
like these are a growth opportunity for the category.
" Just over a third of consumers agree that donuts are
good for snacking, " she said. " Donut formats can really
further position these products for snacking with miniature
options and bite-sized options that allow portionability,
grab-and-go occasions and a permissible level
of indulgence sprinkled throughout the day at different
snacking occasions. "
Andrews noted that donut holes continue to increase
in popularity.
" They're highly versatile (small serving size, great option
for different day parts, flavor proliferation and can
be dressed up or down), making them an easy win with
both in-store bakeries and foodservice operators, " she
said. " We're seeing more foodservice customers, such as
quick-service restaurants, family dining and casual locations
offer donut holes as a dessert or side option. "
There could be additional opportunity for donut holes
Donut manufacturers
are creating
buzzworthy offerings
through partnerships
with other brands.
Krispy Kreme
ods for combatting food cost inflation than other shopping/eating
changes. "
Krispy Kreme's new assorted mini donut packs, for
example, offer consumers both variety and a more permissible
indulgence, Olsen observed. Smaller options
Giving retailers
a BOOST
Donut manufacturers today
are focused on providing retailers
with products that not
only taste great but also help
their businesses thrive.
Rich Products offers fully
finished donuts to help retailers
combat ongoing labor
challenges. The company
also uses a formula that
maintains freshness over
ambient shelf life with icings
and glazes that don't dry
out, allowing donuts to last
longer.
" This delivers a great eating
experience to consumers
each time they engage compared
to traditional donuts
that dry out before they're
consumed, " said Deborah
Andrews, vice president,
40 Baking & Snack July 2024 / www.bakingbusiness.com
in the center store, Altobelli said, where these products
are increasing nicely but account for only 1% of category
sales. Vernon Hills, Ill.-based Prairie City Bakery's Old
Fashioned donut holes are leading unit growth for the
category.
" Packaged in a plastic cup, it is easy to grab and go,
foodservice bakery marketing,
Rich Products.
While buying fully or
mostly finished baked
goods has been a lifesaver
for labor-strapped retailers,
Chad Larson, vice president
and chief executive officer of
Mel-O-Cream, noted there's
been resurgent demand
for products that require a
greater value-add at the store
level, such as frozen dough.
" All they get is the dough
piece, and they proof, fry and
finish at the store, " he said.
" And that was a category we
thought was dead because of
the labor constraints. "
Larson attributed this resurgence
in part to younger generations
like millennials who
demand fresher products
with greater transparency.
" That brings back to life
products like frozen dough
that nobody wanted to put
the labor into, " he said. " But
now they're saying they have
to because it provides that
fresh daily. It gives consumers
the source where it's
made. They understand that
it's made fresh there. "
More retailers are also following
the lead of boutique
shops, Larson said, upscaling
their donuts to increase consumer
appeal and their price
points. Simple additions like
crushed Oreo cookies or
decorative designs go a long
way in consumers viewing a
donut as a premium product,
he noted.
" We're seeing a trend
where baked goods in general,
especially donuts, are
getting more revenue per
unit at the store level than
they ever have in the past, "
he said.
http://www.bakingbusiness.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
Baking & Snack - July 2024 - 5
Baking & Snack - July 2024 - 6
Baking & Snack - July 2024 - 7
Baking & Snack - July 2024 - 8
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
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