Baking & Snack - July 2024 - 38

DONUTS
duced its seasonal favorites program, a line of
premium 4-pack donuts that directly answer
this consumer demand, Bickford said. The
line includes offerings such as strawberry
donut holes and red velvet cream cheese
donuts for spring; pink lemonade donuts
and blueberry donut holes and fritters for
summer; apple cider donuts and pumpkin
fritters for fall; and candy cane cake donuts
and French toast fritters in winter.
" By strategically aligning our efforts with
key events and celebrations throughout the
year, we will create a compelling narrative
around our delicious donuts, " Bickford said.
Krispy Kreme similarly unveiled a pumpkin
spice collection last fall that included two
new flavors: Pumpkin Spice Cheesecake
Swirl and Pumpkin Spice Maple Pecan.
The company also partnered with
Warner Bros. to
launch its firstever
" Elf " donut
collection, featuring
unique flavors
inspired by
the classic
holiday
movie
" CONSUMER SNACKING AND
A DESIRE FOR PERSONAL
INDULGENCE/TREATS
CONTINUES TO GROW, ALONG
WITH CONTINUED DEMAND
FOR GRAB-AND-GO OPTIONS. "
Deborah Andrews, Rich Products
such as Buddy Snow Globe, a glazed donut dipped in sugar
cookie icing, sprinkles and topped with powdered sugar
and chocolate.
McKee Foods, Collegedale Tenn., also launched its
own seasonal donuts, including Vanilla Mini Donuts for
Valentine's Day and Pumpkin Spice Mini donuts for fall.
" We are seeing brands innovate with seasonal or celebratory
options that support holidays or special occasions
outside of some of the bigger holidays, like this year with
the launch of St. Patrick's Day donuts, " Olsen said. " This
may follow consumers' desires to enjoy these celebrations
coming off of pandemic disruptions that certainly disrupted
celebrations and holidays, too. "
Retailers are also getting more creative when it comes
to merchandising donuts during these occasions, Heiler
observed.
The versatility and portability of donuts position them well for the growing snacking occasion.
Clyde's Donuts
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38 Baking & Snack July 2024 / www.bakingbusiness.com
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Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
Baking & Snack - July 2024 - 5
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