Baking & Snack - July 2024 - 36

DONUTS
four years while beignets have grown 22%.
" We're also seeing flavors used to elevate
donut case variety, such as cookies and
cream, birthday cake, pistachio, s'mores,
dulce de leche and salted caramel, " he
said. " This combination of elevated
global flavors and nostalgic options are
taking donuts into new occasions and
dayparts that are more dessert-oriented. "
In the center store, flavors like lemon,
devil's food, cinnamon, maple and old fashioned
are showing strong unit growth, Altobelli
said, while cinnamon, strawberry, vanilla and raspClassic
flavors
with an elevated
twist are driving
demand and higher
price points.
Mel-O-Cream
berry are increasing in the perimeter.
Texture innovation, such as Hostess' Crunch Mini
Donuts, is another way for producers to enhance their
products in a way that isn't too divisive to consumers,
Olsen said.
" Additionally, hybrid baked goods can bring a new
twist on traditional flavors, too, like donut muffins, "
she said.
Horsham, Pa.- based Bimbo Bakeries USA's Entenmann's
" WE'RE SEEING FLAVORS
USED TO ELEVATE DONUT
CASE VARIETY, SUCH AS
COOKIES AND CREAM,
BIRTHDAY CAKE, PISTACHIO,
S'MORES, DULCE DE LECHE
AND SALTED CARAMEL. "
Bill Heiler, Rich Products
brand, for example, released its first-ever baked donut
cakes, available in Double Chocolate Chip and Cinnamon
& Sugar varieties.
" Our research shows that consumers are looking
for indulgent, individually wrapped snacks for on-thego
snacking, so we wanted to deliver in the sweetest
way, " said Richard Link, senior director of marketing at
Entenmann's. " Our latest innovation, Entenmann's Donut
Cakes, are truly the perfect blend of an old-fashioned
donut with a modern twist. "
Savoring every season
Donut makers increasingly use holidays
or the change in seasons as an
opportunity to debut timely flavor
innovation that generates consumer
buzz and donut cravings.
" As our seasons change, so do
the cravings of consumers, especially
among the millennial demographic, "
said Josh Bickford, president
of Clyde's Donuts, Addison,
Ill. The company's research through
Tastewise shows trending seasonal
varieties include strawberry lemonade
in spring; blueberry and birthday
cake in summer; apple cider
and pumpkin in fall; and cherry and
chocolate in winter.
" Seasonal options not only capJust
like you, we never compromise on quality.
You spend the time selecting the best ingredients, so we spend
the time making sure you receive the best. We are persistent in
our dedication to quality. Whether you need gluten for strength,
GemPro for optimal rheology, or FiberGem for added nutrition,
you can expect reliable quality and service from Manildra.
36 Baking & Snack July 2024 / www.bakingbusiness.com
800-323-8435 | info@manildrausa.com | www.manildrausa.com
ture the essence of the changing
seasons but also tap into the growing
consumer demand for unique
and limited-time flavors, " Bickford
explained. " Millennials, in particular,
have shown a strong affinity
for these types of offerings, as
they provide a sense of excitement
and exclusivity. "
Clyde's Donuts this year intro
http://www.manildrausa.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
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