Baking & Snack - July 2024 - 33

TRENDS
Donuts
Donuts remain a consumer favorite thanks to
upscaled offerings and exciting innovation.
by Lucas Cuni-Mertz
Donuts are a darling of the baked goods category, especially
in recent years, enjoying steady growth while outpacing
many other sweet goods.
" Donuts particularly saw a 6% increase from 2023 to
2024 in consumers' reported purchasing, " said Kelsey
Olsen, food and drink analyst, Mintel. " Forty-nine percent
of millennial donut consumers report purchasing
donuts regularly. Overall, about a third of donut
consumers report that donuts are a regular purchase,
showcasing the enduring role of donuts as more of a
special treat. "
Center store sales are now above pre-pandemic levels
and outperformed all other sweet good categories besides
pies for the 52 weeks ending March 24, according
to Circana. Meanwhile, units slipped only 0.9% compared
to a 4% to 6% drop for other sweet goods. In the
perimeter, sales aren't yet back to pre-pandemic levels
but remain relatively stable with a 0.7% dip in units, outpacing
cakes, muffins and specialty desserts.
What's driving donuts' success? Much of it can be attributed
to how the category capitalizes on some of the
top consumer trends, including demand for indulgent
sweet goods offering affordability and convenience.
" Consumer snacking and a desire for personal indulgence/treats
continues to grow, along with continued demand
for grab-and-go options, " said Deborah Andrews,
vice president, foodservice bakery marketing, Rich
Products, Buffalo, NY. " Not only do donuts deliver on
these trends, but they're a lower price point option
than alternative indulgences, giving consumers a
satisfying treat that won't break the bank. "
Andrews observed that fresh daily donuts have
been particularly strong, rebounding nicely following
the pandemic. The " fresh " association consumers
make with these perimeter and c-store treats is further
driving category success, said Melissa Altobelli, senior
vice president, client insights, dairy and bakery vertical,
Circana.
" Perimeter is also seen as premium and a means for
replicating the restaurant or coffee shop experience at a
lower cost, " she said.
Fresh, indulgent, affordable, convenient - donuts
deliver on just about everything consumers want from
their sweet goods, and producers are taking advantage
with upscaled offerings, innovative flavors, exciting limited-time
offers (LTOs) and more to keep donuts in the
driver's seat.
To the next level
Picture a donut. A traditional glazed type likely comes
to mind, or perhaps one covered in chocolate frosting.
Classic varieties like these are top sellers for the category,
but manufacturers are finding additional success by putting
elevated twists on these fan favorites.
" We're seeing more and more that the products we
sold for many years that were just plain old glazed or iced
donuts now have Froot Loops on them, or some type of
commercial product that people recognize that gives
them an upscaled belief, and it changes the revenue, " explained
Chad Larson, vice president and chief operation
officer of Mel-O-Cream Donuts, Springfield, Ill.
Larson cited a recent example where the bakery's
sales team decorated a tray of donuts for a customer and
priced them at roughly $2.75 a donut, which is on the
very high end for the category.
" They sold out faster than the other trays did, " he
www.bakingbusiness.com / July 2024 Baking & Snack 33
©New Africa-stock.adobe.com
http://www.bakingbusiness.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
Baking & Snack - July 2024 - 5
Baking & Snack - July 2024 - 6
Baking & Snack - July 2024 - 7
Baking & Snack - July 2024 - 8
Baking & Snack - July 2024 - 9
Baking & Snack - July 2024 - 10
Baking & Snack - July 2024 - 11
Baking & Snack - July 2024 - 12
Baking & Snack - July 2024 - 13
Baking & Snack - July 2024 - 14
Baking & Snack - July 2024 - 15
Baking & Snack - July 2024 - 16
Baking & Snack - July 2024 - 17
Baking & Snack - July 2024 - 18
Baking & Snack - July 2024 - 19
Baking & Snack - July 2024 - 20
Baking & Snack - July 2024 - 21
Baking & Snack - July 2024 - 22
Baking & Snack - July 2024 - 23
Baking & Snack - July 2024 - 24
Baking & Snack - July 2024 - 25
Baking & Snack - July 2024 - 26
Baking & Snack - July 2024 - 27
Baking & Snack - July 2024 - 28
Baking & Snack - July 2024 - 29
Baking & Snack - July 2024 - 30
Baking & Snack - July 2024 - 31
Baking & Snack - July 2024 - 32
Baking & Snack - July 2024 - 33
Baking & Snack - July 2024 - 34
Baking & Snack - July 2024 - 35
Baking & Snack - July 2024 - 36
Baking & Snack - July 2024 - 37
Baking & Snack - July 2024 - 38
Baking & Snack - July 2024 - 39
Baking & Snack - July 2024 - 40
Baking & Snack - July 2024 - 41
Baking & Snack - July 2024 - 42
Baking & Snack - July 2024 - 43
Baking & Snack - July 2024 - 44
Baking & Snack - July 2024 - 45
Baking & Snack - July 2024 - 46
Baking & Snack - July 2024 - 47
Baking & Snack - July 2024 - 48
Baking & Snack - July 2024 - 49
Baking & Snack - July 2024 - 50
Baking & Snack - July 2024 - 51
Baking & Snack - July 2024 - 52
Baking & Snack - July 2024 - 53
Baking & Snack - July 2024 - 54
Baking & Snack - July 2024 - 55
Baking & Snack - July 2024 - 56
Baking & Snack - July 2024 - 57
Baking & Snack - July 2024 - 58
Baking & Snack - July 2024 - 59
Baking & Snack - July 2024 - 60
Baking & Snack - July 2024 - 61
Baking & Snack - July 2024 - 62
Baking & Snack - July 2024 - 63
Baking & Snack - July 2024 - 64
Baking & Snack - July 2024 - 65
Baking & Snack - July 2024 - 66
Baking & Snack - July 2024 - 67
Baking & Snack - July 2024 - 68
Baking & Snack - July 2024 - 69
Baking & Snack - July 2024 - 70
Baking & Snack - July 2024 - 71
Baking & Snack - July 2024 - 72
Baking & Snack - July 2024 - 73
Baking & Snack - July 2024 - 74
Baking & Snack - July 2024 - 75
Baking & Snack - July 2024 - 76
Baking & Snack - July 2024 - 77
Baking & Snack - July 2024 - 78
Baking & Snack - July 2024 - 79
Baking & Snack - July 2024 - 80
Baking & Snack - July 2024 - 81
Baking & Snack - July 2024 - 82
Baking & Snack - July 2024 - 83
Baking & Snack - July 2024 - 84
Baking & Snack - July 2024 - 85
Baking & Snack - July 2024 - 86
Baking & Snack - July 2024 - 87
Baking & Snack - July 2024 - 88
Baking & Snack - July 2024 - 89
Baking & Snack - July 2024 - 90
Baking & Snack - July 2024 - 91
Baking & Snack - July 2024 - 92
Baking & Snack - July 2024 - 93
Baking & Snack - July 2024 - 94
Baking & Snack - July 2024 - 95
Baking & Snack - July 2024 - 96
Baking & Snack - July 2024 - 97
Baking & Snack - July 2024 - 98
Baking & Snack - July 2024 - 99
Baking & Snack - July 2024 - 100
Baking & Snack - July 2024 - 101
Baking & Snack - July 2024 - 102
Baking & Snack - July 2024 - 103
Baking & Snack - July 2024 - 104
Baking & Snack - July 2024 - 105
Baking & Snack - July 2024 - 106
Baking & Snack - July 2024 - 107
Baking & Snack - July 2024 - 108
Baking & Snack - July 2024 - 109
Baking & Snack - July 2024 - 110
Baking & Snack - July 2024 - 111
Baking & Snack - July 2024 - 112
Baking & Snack - July 2024 - 113
Baking & Snack - July 2024 - 114
Baking & Snack - July 2024 - 115
Baking & Snack - July 2024 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com