Baking & Snack - July 2024 - 31

SPONSOREDCONTENT
COULD HIGH-FIBER FLOUR
BE NATURE'S OZEMPIC?
IT IS PROJECTED THAT NEARLY
7% OF THE POPULATION WILL BE
ON WEIGHT-LOSS DRUGS BY 2035.
While weight-loss pharmaceuticals, like Ozempic,
may help with everything from weight loss to
cardiovascular health, what about looking to food
as medicine? The power of fiber has always existed
in nature as a solution to health issues, but
consumers haven't embraced traditional options
like whole wheat or additives due to taste and cost.
Enter HealthSense® High-Fiber Wheat Flour, a
unique variety of non-GMO wheat, that naturally
contains 10x the fiber of traditional white flour.
Recently, the connection between popular
weight-loss pharmaceuticals and prebiotic fibers,
like those found in HealthSense High-Fiber Wheat
Flour, is gaining national attention. Let's dive into
the high-fiber wheat difference and how it can
impact consumers' food choices and overall health.
WHAT MAKES HEALTHSENSE FLOUR
SO SPECIAL?
HealthSense High-Fiber Wheat Flour is a white baking
flour made from a unique variety of non-GMO wheat,
which contains significantly higher dietary fiber.
Because this fiber is found in the endosperm of the
wheat, the white baking flour has 10x the fiber, while
still allowing it to taste, feel, and perform just like
traditional flour. This simple one-to-one swap for
traditional flour allows HealthSense® flour to be a
gateway health product that improves overall diet
and nutrition, potentially changing the trajectory of
public health.
It's all about meeting consumers where they are by
improving the nutrition of their favorite foods like
pasta, bread, pizza, and tortillas without sacrificing
familiar taste or texture.
HOWDOES FIBER = BETTER HEALTH?
The dietary fiber found in HealthSense flour is a
carbohydrate that resists digestion in the small
intestine and reaches the colon intact, where it
feeds our good bacteria in a process called
fermentation. Fermentation then creates a
short-chain fatty acid called butyrate that
stimulates the release of the GLP-1 hormone.
GLP-1 suppresses hunger signals, slows the
emptying of the stomach, allowing you to feel full
for longer, and affects the areas of the brain that
process hunger and satiety, which helps quiet any
constant thoughts or preoccupation about food or
what some people call " food noise. "
A recent clinical study in Australia demonstrated
consistent dietary fiber consumption from high-fiber
wheat foods, like those made with HealthSense flour
produced 38% more butyrate than the average
lower-fiber diet. Researchers also found that a
healthy gut microbiome, like that encouraged by the
presence of prebiotic fiber from resistant starch,
may also positively impact the regulation of GLP-1.
IS IT REALLYTHAT EASY?
Weight-loss pharmaceuticals, like Ozempic, work
by mimicking the GLP-1 hormone that is naturally
produced during the digestion of resistant starch
fiber. So, much like the effects of these popular
weight loss drugs, HealthSense High-Fiber Wheat
Flour and foods made with it can unlock some of
the same satiety hormones, like GLP-1, and help to
keep overeating and " food noise " at bay.
And the future of better, healthier food options is
already on the horizon! HealthSense flour enables
manufacturers and food service operators to
increase their products with better-for-you benefits.
You can already see this at work in foods from
Noodles & Co, Honeygrow, Golden Home,
Pastabilities, and many more.
To learn how to revolutionize your products using HealthSense
High-Fiber Wheat Flour, visit Wheat-Better.com.
©2024 Bay State Milling
http://www.Wheat-Better.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
Baking & Snack - July 2024 - 5
Baking & Snack - July 2024 - 6
Baking & Snack - July 2024 - 7
Baking & Snack - July 2024 - 8
Baking & Snack - July 2024 - 9
Baking & Snack - July 2024 - 10
Baking & Snack - July 2024 - 11
Baking & Snack - July 2024 - 12
Baking & Snack - July 2024 - 13
Baking & Snack - July 2024 - 14
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Baking & Snack - July 2024 - 18
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Baking & Snack - July 2024 - 20
Baking & Snack - July 2024 - 21
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Baking & Snack - July 2024 - 27
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Baking & Snack - July 2024 - 30
Baking & Snack - July 2024 - 31
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Baking & Snack - July 2024 - 33
Baking & Snack - July 2024 - 34
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Baking & Snack - July 2024 - 36
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
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