Baking & Snack - July 2024 - 114

INDUSTRY SPOTLIGHT
Flowers Foods'
recent innovations
include a Cinnamon
Raisin Bread
launched under its
gluten-free Canyon
Bakehouse brand.
Flowers Foods
C
Flowers Foods emphasizes growth and differentiation with a host of new products.
Keto baked goods have been an emphasis for Flowers.
Consumers browsing the baked goods and snack aisles at
their local grocery store may notice plenty of new offerings
from iconic brands like Dave's Killer Bread, Nature's Own,
Wonder and Tastykake. Parent company Flowers Foods has
unveiled several products under these brands, including
rolls, protein bars, buns, muffins and more, reflecting the
company's commitment to innovation.
" The breadth and scope of our newest launches are a
testament to our continued focus on innovation and the
growth of our leading brands, " said Mark Courtney, chief
brand officer for the Thomasville, Ga.-based company. " As
consumers increasingly seek more differentiated items,
it is critical that we continue to bring new and exciting
products to market. "
Last year, Nature's Own Keto Net One loaf was the No. 1
SKU introduced in the bread category. Building off this success,
the company added Nature's Own Soft White Buns,
containing only one net carb per serving, and Perfectly
Crafted Flatbreads available in White and Garlic varieties.
" Consumers continue to seek differentiated products, "
Courtney said. " For example, units of keto fresh packaged
breads have increased 7% in the last year, outpacing the
overall fresh packaged breads. "
Nature's Own also debuted Small Loaves, 12-oz loaves
aimed at smaller households and available in Ancient
Grain and Homestyle White.
" Inflation continues to affect consumer spending, driving
a greater focus on value, " Courtney added. " We're also
seeing a related desire to reduce or eliminate food waste to
maximize every dollar spent. "
Dave's Killer Bread launched Organic Rock 'N' Rolls, offering
12 grams of whole grain per serving. The brand also
introduced Amped Up Protein Bars, which offer 10 grams
of protein in Peanut Butter Chocolate Chunk, Double
Chocolate Coconut and Blueberry Almond Butter flavors.
" Each brand's positioning and stretch goals help shape
our specific innovation efforts for that brand, " noted Penny
Patterson-Smith, Flowers' chief innovation officer. " After
all, innovation must support both the consumer wants and
the business needs. "
To meet the needs of gluten-free shoppers, the company's
Canyon Bakehouse brand launched a Cinnamon
Raisin Bread free of gluten, dairy, nuts and soy.
The Wonder brand introduced bagels in Classic,
Everything and Blueberry varieties, and English Muffins in
Classic, Wheat and Sourdough.
On the sweet goods side, Tastykake added 4-oz Apple
Cinnamon Honey Buns and Boxed Iced Honey Bun
Multipacks. And Mrs. Freshley's debuted Deluxe Hershey's
Mini Muffins available in Double Chocolate and S'mores.
" Consumers and our retail partners will always be interested
in what's new or different in the marketplace, "
Patterson-Smith said. " Innovation is one of the key levers
organizations have to drive growth and attract consumers
and encourage those consumers to put more products and
more units into their shopping or virtual carts. "
- Lucas Cuni-Mertz
114 Baking & Snack July 2024 / www.bakingbusiness.com
http://www.bakingbusiness.com

Baking & Snack - July 2024

Table of Contents for the Digital Edition of Baking & Snack - July 2024

Baking & Snack - July 2024 - Intro
Baking & Snack - July 2024 - 1
Baking & Snack - July 2024 - 2
Baking & Snack - July 2024 - 3
Baking & Snack - July 2024 - 4
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