Baking & Snack - July 2021 - 12

Kellogg partners with farmers
in sustainability program
The Kellogg Company, Battle Creek, Mich., collaborated with
more than 440,000 farmers in 29 countries through the Kellogg's
Origins program, a global initiative to promote climate, social and
financial resiliency. The program includes partnerships to help
communities restore agricultural ecosystems in regions where
Kellogg sources ingredient by using nature-based systems to boost
farm productivity.
" Our focus is on helping farmers implement meaningful soluWeston
recognizes suppliers
of the year
P&H Milling Group and other key vendors were recognized by
Weston Foods, Toronto, as the company's Suppliers of the Year.
The award recognizes suppliers who exceeded expectations to help
it deliver for its customers in the areas of quality, service, competitiveness
and sustainability. A winner is selected in four procurement
towers: commodities, ingredients, indirect procurement and
packaging.
This year's winners, consecutively, were P&H Milling Group,
Port Royal Mills, Gforce Custom Fabrication & Installation Inc.
and E.B. Box Co.
" The Supplier of the Year Awards is just one way we show our
appreciation for our supplier partners, " said Jonathan Ingram, vice
president of business productivity, procurement and sustainability.
" Award recipients distinguish themselves by embodying Weston
Foods' value of commitment, demonstrating ownership and accountability
over the work they do. This year's recipients have gone
beyond our expectations, displaying top-notch service, partnership
and agility. We look forward to continuing to grow our businesses
together. "
- Eric Schroeder, Milling & Baking News
Warburtons enlists George
Clooney for new ad campaign
Warburtons, a British baking firm based out of Greater Manchester,
has launched a new ad campaign for its Toastie loaf featuring actor
George Clooney. In the past, the company has hosted other celebrities.
But on its announcement of the new campaign, Warburtons
claims the true hero of its new ad is its classic Toastie loaf, the company's
" perfect white bread. "
" Quality is truly at the heart of our 145-year-old business, and
this new ad is a real celebration of that passion, and we hope it will
bring a smile to those watching, " said Jonathan Warburton, chairman,
Warburton Limited.
12 Baking & Snack July 2021 / www.bakingbusiness.com
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tions that deliver tangible benefits to people and planet, " said Amy
Senter, chief sustainability officer, Kellogg. " Farmers are stewards
of the earth, and by supporting their efforts, we can help make
practices that restore ecosystems the norm. "
Kashi, a Kellogg subsidiary, in 2015 began partnering with
farmers growing wheat, corn, rice, sorghum, dates and almonds to
help them transition from conventional to organic farming. Kashi
provided financial compensation and used transitional grains in
products, including Kashi Dark Cocoa Karma cereal. Kashi has
paid more than $4 million in premiums to US farmers and helped
to convert 10,000 acres of farmland to organic. While the Kashi
certified transitional program operates in the United States, other
Kellogg partnerships exist in countries such as Spain, Australia
and Mexico.
- Jeff Gelski, Milling & Baking News
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Baking & Snack - July 2021

Table of Contents for the Digital Edition of Baking & Snack - July 2021

Baking & Snack - July 2021 - Intro
Baking & Snack - July 2021 - 1
Baking & Snack - July 2021 - 2
Baking & Snack - July 2021 - 3
Baking & Snack - July 2021 - 4
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