Baking & Snack - July 2021 - 114

NEW PRODUCT SPOTLIGHT
TAKE IT AWAY
C
All of La Brea
Bakery's Take & Bake
breads are non-GMO,
vegan and kosher,
and are made from its
gut-healthy original
sourdough starter.
La Brea Bakery
Consumers have been seeking out La Brea Bakery's
Take & Bake bread for a long time. But as dining out
was abandoned last year for at-home cooking, Los
Angeles-based Aspire Bakeries' research showed the
take and bake category was up 42% since the beginning
of the coronavirus (COVID-19) pandemic, and La Brea's
personal portfolio showed sales were up by 35%, said
Christine Prociv, senior vice president, marketing, innovation
and R&D, Aspire Bakeries. With the numbers
on its side, the company was confident in the decision
to expand its portfolio and implemented new automated
packaging processes at its Van Nuys, Calif., bakery.
After updating these processes, the company was able
to introduce six new varieties of Take & Bake breads:
Seeded Sourdough Rolls, Everything Rolls, Sunflower
Turmeric Rolls, Rosemary Garlic Focaccia Rolls, French
Sandwich Rolls and a Twin Pack Ancient Grain Baguette.
" Our consumers have always played a major role in
the breads La Brea Bakery launches, so having consumer
qualitative research was important for us to know what
kinds of varieties resonated best, " Ms. Prociv said. " We
also keep our finger on the pulse of relevant ingredient
trends that would enhance our breads. "
This is what led the company to include ancient
grains, everything spice, rosemary - the company's
" tried-and-true favorite " - and finally to experiment
with the combination of the warm, bitter taste of turmeric
and sunflower seeds.
" We carefully select our ingredients and test the mix114
Baking & Snack July 2021 / www.bakingbusiness.com
La Brea Bakery puts the bakery in consumers' kitchens with expansion of its Take & Bake line.
ing and baking of our breads so that the quality of the
herbs, inclusions and other ingredients are maintained
throughout the process until the consumer finishes baking
them at home, " Ms. Prociv said.
All of La Brea Bakery's new Take & Bake breads are
made from its original sourdough starter, highly sought
after due to its gut health benefits, and are non-GMO,
vegan and kosher so that everyone can enjoy them, Ms.
Prociv said. The refreshed packaging for these breads is
meant to bring awareness to ingredients as a response
to the growing demand for clean label and transparency
by proudly stating there are no artificial preservatives,
flavors or colors. Suggested recipes on the packaging
encourage at-home cooking and are accompanied by
an image of how the bread should appear once it's fully
baked.
" Bread is a time-intensive and difficult process when
baking from scratch, and with our Take & Bake breads,
consumers are involved in the final stage - that is to
say, completing the baking process - so they are able
to achieve that fresh-from-the-oven aroma and taste
without the hassle of baking from scratch, " Ms. Prociv
said. " Our Take & Bake artisan breads are designed the
same way as our regular breads, with simple, real ingredients,
so that our consumers and customers can feel
good about eating bread again. As people are beginning
to socialize again, we are always searching for new and
interesting food ideas to share with family and friends. "
- Makayla Nicholis
http://www.bakingbusiness.com

Baking & Snack - July 2021

Table of Contents for the Digital Edition of Baking & Snack - July 2021

Baking & Snack - July 2021 - Intro
Baking & Snack - July 2021 - 1
Baking & Snack - July 2021 - 2
Baking & Snack - July 2021 - 3
Baking & Snack - July 2021 - 4
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