Baking & Snack - February 2025 - 59
SPONSORED CONTENT
CREATE A STACKED PACK.
THINKING CLEANER?
CONSIDER FLOUR.
SO YOU WANT A CLEANER LABEL.
Clean labels are on trend as audiences across all
demographics pay closer attention to what is in the
food they consume. As with any trend, it's important
to understand where consumers are coming from
so you can meet their demands. But they don't
necessarily agree on what constitutes a clean label.
At heart, most definitions are grounded in a broad
effort to increase transparency and clearly convey
ingredients and formulations in user-friendly terms.
This is part of an ongoing trend of modern
consumers favoring brands they feel represent their
ideals. " An expanding definition of clean label... aligns
Gen Z and Millennial purchasers with their values, " 1
writes one expert.
But the tricky thing about values is that no two
people hold exactly the same ones. That has led to a
proliferation of clean-label-adjacent claims that are
also highly scrutinized by consumers. " Demands
have evolved, " according to a recent article, " Natural
and artificial-free are now the bare minimum, and
today's top requests range fromGMO-free and " real "
ingredients, to products that take human and animal
welfare, supply chain transparency and sustainable
sourcing into account. " 2 With so many possible
avenues to explore, it's easy to feel lost. But some
new ingredients allow you to get right to the good
stuff, right away.
CLEANER LABELS. BIGGER BOTTOM LINES.
8 in 10 U.S. Consumers believe
a clean label is important.3
Of course, as we've discussed, that can mean a lot
of different things-but most importantly,
7 in 10 say they're " willing to pay more for current
brands that have been reformulated to make claims
about their ingredients. " 4 That means cleaning up
your label, however you do it, can add up for your
business. A product like HealthSense® Flour gives
you all the benefits of a cleaner label, but the best
part? It tastes and performs like a traditional flour,
which means reformulation is simple.
START CLEANING UP.
Whichever definition you use for a " clean label, "
it's clear this trend isn't going away. If you look in
unexpected places you can find exciting solutions.
The sooner you can add health-focused claims to
your recipes, the sooner consumers can reward
you for the effort.
1 " Baking industry experts discuss clean label, " Supermarket Perimeter, 7/25/24
2 " Clean label snack trends, " SupplySide Food & Beverage Journal, 8/30/21
3 Kerry Taste & Nutrition Study
4 Ingredion Global Clean Manufacturer Research
As the only clean-label, non-GMO, better-for-you
white baking flour on the market, HealthSense®
High-Fiber Wheat Flour helps add loads of
clean-label claims to packs and formulations.
Health-conscious consumers worried about their
gut health? HealthSense® Flour is an excellent
source of prebiotic fiber to improve digestion.
Are they watching their weight and counting their
macros? It reduces net carbs. Are they simply
looking for options that are healthier overall?
Well, it can lower glycemic load, support a healthy
immune system and it's been awarded the Heart
Check by the American Heart Association. It labels
as only " Wheat Flour " -an ingredient that might
seem unexpected as a key to unlocking healthful
claims. But just a minor one-to-one swap with
traditional flour cleans up any label-no matter
who's looking at it or what they're looking for.
And that can mean big business.
Want to take the effort out of that effort? Learn how to get a sample
of HealthSense® High-Fiber Wheat Flour at Wheat-Better.com.
http://www.Wheat-Better.com
Baking & Snack - February 2025
Table of Contents for the Digital Edition of Baking & Snack - February 2025
Baking & Snack - February 2025 - Intro
Baking & Snack - February 2025 - 1
Baking & Snack - February 2025 - 2
Baking & Snack - February 2025 - 3
Baking & Snack - February 2025 - 4
Baking & Snack - February 2025 - 5
Baking & Snack - February 2025 - 6
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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