Baking & Snack - February 2024 - 53
TRENDS
Artisan Bread
experience in-home and using premium breads to elevate
their meals, " said Melissa Altobelli, principal of
client insights for dairy and bakery vertical at Circana.
Consumers are interested in breads made with highquality
ingredients, and they are willing to pay a premium
for these products, Ms. Altobelli said. A focus on healthy
eating resonates with consumers, resulting in increased
popularity for artisanal bakery products that provide benefits
from whole grains, organic and locally sourced ingredients,
and a lack of preservatives, artificial colors and flavors.
" Better-for-you products are driving growth in bread
segments, " Ms. Altobelli explained. " A recent survey
found that 40% of primary shoppers plan to eat healthier,
and low-carb products continue to be in high demand.
Artisan breads have the opportunity for continued growth
as consumers continue to look for healthy options, variety
and taste experiences. We expect the trend toward premiumization
is here to stay. Consumers are still looking to
treat themselves at home, and there is high demand for
quality bakery products. The premium pricing of artisan
breads is the hurdle. "
In addition to artisan bread having a higher price point,
retailers have also been grappling with the best approach
to working with a fast-consolidating group of bakery
manufacturers pursuing larger scale production and not
necessarily customized niche offerings, said Reed Immer,
director of sales and marketing for New Haven, Conn.based
Chabaso Bakery. The challenge for retailers is developing
partnerships with bakeries that can still provide
the back-to-the-basics value and interesting flavors artisan
breads offer.
Overall, a blend of tradition and innovation is moving
the category forward, said Tasos Katsaounis, chief executive
officer of Bread Man Baking Co., Houston.
" Consumers are seeking unique flavor profiles, ex " People
who were turning away from bread and gluten
in general began opening their eyes to sourdough. "
Drivers of the segment
Perimeter bakery - where artisan breads are most often
found - are outperforming center-store breads in
both dollar and unit sales, according to Circana. The
market research firm reported perimeter breads were
up 11.7% in dollar sales and down 1.3% in unit sales
for the year ended Dec. 3, 2023, compared with center-store
breads that increased 6.4% in dollar sales and
declined 2.7% in unit sales during the same period.
" With food cost inflation continuing to be high, consumers
are still interested in creating a restaurant-like
perimenting with ancient grains and showing a growing
interest in sourdough and fermentation techniques, " Mr.
Katsaounis said. " Additionally, there's a focus on sustainable
practices, local sourcing of ingredients and a desire
for visually appealing, handcrafted loaves. Social media
has also played a role, showcasing intricate designs and
diverse bread-making methods, sparking creativity and
exploration in the artisan bread scene. "
Commitment to the process
H&S Bakery recently expanded in the artisan space with
the opening of Kneads, a 7,400-square-foot bakeshop
and café in Baltimore that allows the company to specialize
in handcrafted breads.
" Everything [at Kneads] is being done in very traditional
ways. You have four ingredients - flour, water,
salt, yeast - and that's it, " Mr. Paterakis said. " The variation
of products you can make with those four ingrediwww.bakingbusiness.com
/ February 2024 Baking & Snack 53
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Baking & Snack - February 2024
Table of Contents for the Digital Edition of Baking & Snack - February 2024
Baking & Snack - February 2024 - Intro
Baking & Snack - February 2024 - 1
Baking & Snack - February 2024 - 2
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https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
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