24 December 2024 * Vol. 46, No. 11 FEATURES 14 24 34 14 Cover: John Rotella (left), general manager, and Lou Rotella III, chief operating officer, are not only supporting their father's and grandfather's dreams but are also expanding Rotella's Italian Bakery with their own. Photo: David Radler A Point of Pride Lou Rotella III and John Rotella expand upon the foundation their forefathers have laid with new business ventures and vision. Blazing New Trails A new cold storage facility, pet food company and bakery facility are expanding the Rotella family business. Reshaping the Pie Market Bakers are doing small things in a great way to lure more consumers into this dessert category. 34 www.bakingbusiness.com / December 2024 Baking & Snack 5http://www.bakingbusiness.com