Baking & Snack - December 2022 - 42

CULINARY INFLUENCES
" CONSUMERS ARE CONTINUING TO LOOK FOR WAYS TO ASSIST THEM
ON THEIR WELLNESS JOURNEY SO THEY CAN MINIMIZE GETTING SICK. "
Sally Lyons Wyatt, IRI
Expanding regional, global flavors
Regions in North America and around the world are
showing up in all types of cuisine, from Southern favorites
to Asian and Latin American flavors.
" We are indeed seeing some really strong growth
Nostalgic comfort
foods like babka
always hold a place
in the hearts of
consumers.
©uckyo-stock.adobe.com
across the regional and global flavors, specifically
Cajun, Creole, barbecue sauces and even curry and
Mediterranean foods have grown as consumers seek
global experiences, " said Sally Lyons Wyatt, IRI executive
vice president and practice leader, client insights.
" We see some large increases in Cajun sauces or Creole
seasoning or Louisiana-style barbecue, really calling
that out specifically. "
Global influence is a key
driver for flavors and formats,
with Middle
Eastern
anese
and
among
Japthe
trendiest,
said Claire
Conaghan, associate
director, content, Datassential. She said matcha, rose and
tahini have all recently gained traction with mainstream
consumers.
" Mexican bakery continues to grow after years of
Mexican cuisine outside of the bakery being a source
of inspiration, " Ms. Conaghan said. " We now see things
like churros - even used as a flavor - mangonada,
again as a flavor, and item types like concha growing.
Also growing in bakery are Chinese items with many
food-forward consumers learning of such flavors from
new cookbooks or learning of new holidays such as increased
awareness of things like moon cakes. "
She added that in the snack industry, Japanese and
Mexican influences are strong, especially chili lime flavors,
but so are other Asian cuisines. Ms. Conaghan also
mentioned the continued strong influences of the South.
" Beignets and red velvet remain strong but lesserknown
items like hummingbird cake and chess pie are
gaining familiarity, " she said. " Other regional items ripe
for broader adoption include Michigan pasties, Texas
kolaches and East Coast whoopie pies, which experience
The rise of nostalgia
and convenience
Many have enjoyed revisiting their
younger days through food. It was
a trend at the start of the pandemic
when consumers needed to be
comforted, and it continues today.
" Nostalgic desserts, baked goods
and snacks will always be important
to the US consumers' repertoire, "
said Marcia Mogelonsky, director
of insight, food and drink, Mintel.
" Popular treats such as s'mores
have even moved beyond the 'good
old' to become flavor notes on
their own. S'mores ice cream and
biscuits, for example, are appearing,
as are other baked goods and
snacks that have their origins in
familiar, nostalgic treats. "
Moreover, trends tend to return
every couple of decades.
" I feel like we've seen it all at this
point, " said John Stephanian, vice
president, global culinary and innovation,
ADM. " Just like any other
trend - fashion, music, whatnot
- things kind of circle back every
20 years. I do see that happening in
food. Espresso martinis were huge
over the past year, and I feel like
growing up, I saw that in the '90s
and the '80s. "
Jasmine Weiser, executive
chef at Edwards Dessert Kitchen,
Minneapolis, said she sees customers
drawn to traditional flavors
when the weather turns colder.
" Of course, flavors like pumpkin
and spices are always popular
this time of year, and at Edwards
Dessert Kitchen, we try to incorporate
more savory elements like
sage in our holiday desserts, " she
said. " Desserts that may have taken
a back seat for years, like cream
pies, are also regaining popularity
as consumers are drawn to more
traditional recipes and forms. "
Convenience is more important
than ever to consumers and is
being redefined, said Sally Lyons
Wyatt, IRI executive vice president
and practice leader, client insights.
" We now have seen convenience
bifurcated into not only on-the-go
but at-home convenience because
most of us are tethered to our
computers through the day, " she
explained. " You're looking for
something you can grab and eat
at home as well. Convenience has
become huge. "
42 Baking & Snack December 2022 / www.bakingbusiness.com
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Baking & Snack - December 2022

Table of Contents for the Digital Edition of Baking & Snack - December 2022

Baking & Snack - December 2022 - Intro
Baking & Snack - December 2022 - 1
Baking & Snack - December 2022 - 2
Baking & Snack - December 2022 - 3
Baking & Snack - December 2022 - 4
Baking & Snack - December 2022 - 5
Baking & Snack - December 2022 - 6
Baking & Snack - December 2022 - 7
Baking & Snack - December 2022 - 8
Baking & Snack - December 2022 - 9
Baking & Snack - December 2022 - 10
Baking & Snack - December 2022 - 11
Baking & Snack - December 2022 - 12
Baking & Snack - December 2022 - 13
Baking & Snack - December 2022 - 14
Baking & Snack - December 2022 - 15
Baking & Snack - December 2022 - 16
Baking & Snack - December 2022 - 17
Baking & Snack - December 2022 - 18
Baking & Snack - December 2022 - 19
Baking & Snack - December 2022 - 20
Baking & Snack - December 2022 - 21
Baking & Snack - December 2022 - 22
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Baking & Snack - December 2022 - 25
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Baking & Snack - December 2022 - 29
Baking & Snack - December 2022 - 30
Baking & Snack - December 2022 - 31
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Baking & Snack - December 2022 - 33
Baking & Snack - December 2022 - 34
Baking & Snack - December 2022 - 35
Baking & Snack - December 2022 - 36
Baking & Snack - December 2022 - 37
Baking & Snack - December 2022 - 38
Baking & Snack - December 2022 - 39
Baking & Snack - December 2022 - 40
Baking & Snack - December 2022 - 41
Baking & Snack - December 2022 - 42
Baking & Snack - December 2022 - 43
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